Marketing Specialist

The Marketing Specialist will support bswift’s Marketing team across campaign, content and digital initiatives. This role will collaborate closely with the marketing director and senior managers and will participate in a wide range of marketing projects for all audience segments.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

· Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives.

· Creation and coordination of marketing content and collateral to support various partnerships marketing initiatives and strategies.

· Management and coordination within Hubspot of marketing automation, emails, workflows, landing pages, leads process and other initiatives.

· Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership.

· Manage and track invoices and POs for the marketing team, working closely with accounting when required.

· Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program.

· Coordination of press releases with external vendor.

· Monitor and respond to social media inboxes and online reviews.

· Assist with coordination of paid media and publication strategy.

· Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels.

· Maintain repository of marketing statistics and proof points.

· Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members.

· May assist with basic corporate website updates and SEO/AEO optimization projects.

· Assist with any special projects assigned by marketing director.

· Proven ability and willingness to remain highly flexible in a fast-paced and changing environment.

· Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

· Experience developing marketing content and collateral pieces.

· Strong analytical skills, with experience interpreting and communicating performance data.

· Ability to collaborate and communicate effectively.

· Experience with project management tools.

· Experience with CRM platforms, with HubSpot strongly preferred.

· Proficient in AI content tools, such as Claude and Co-Pilot.

· Proficient with Microsoft Office Suite.

· Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.

· 5 years of related marketing experience required.

· Experience with HubSpot, Monday.com, Oktopost, SEMrush, WordPress and PR Newswire.

· Experience in B2B marketing, healthcare, benefits, or HR technology industries.

· Familiarity with SEO/AEO best practices and digital content management.