Growth & CRO Strategist

About the Role

We're hiring a Growth & CRO Strategist to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.

Performance Marketing

•     Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, and Affiliate.
•     Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
•     Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
•     Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
•     Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
•     Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.

Conversion Rate Optimization & Digital Product
•     Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
•     Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
•     Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
•     Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
•     Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
•     Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
•     Maintain a clear point of view on what's next for the buckmason.com customer experience.

•     5–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
•     Track record of driving CRO wins through a structured, hypothesis-driven testing program.
•     Comfort writing briefs and requirement docs and shipping with a small engineering team.
•     Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
•     Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
•     Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
•     Bias to action and comfort working in person with a tight, ambitious team.
•     Shopify Plus experience.
•     Apparel, fashion, or lifestyle brand background is a plus

•     Reports to: VP of Digital
•     Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
•     Type: Full-time, exempt