Copywriter and Content Ops Specialist

This is a simplified list of your day-to-day tasks, but this overview should provide a clear understanding of the role's scope.

• Write and edit organic social media posts
• Develop ad copy for multiple formats, including social media ads, traditional banner ads, digital OOH (out-of-home) ads, CTV (connected TV) ads, and more
• Produce long-form blog content (1,000-2,500 words) that aligns with SEO strategies and brand voice
• Write comprehensive whitepapers (3,000-5,000 words) for clients requiring in-depth, research-driven content
• Create compelling website copy, landing page copy, SMS messages, subject lines, preview text, and email copy that drives conversions
• Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)
• Conduct research to support content development and ensure accuracy across all deliverables
• Write content briefs for whitepapers and blogs
• Maintain brand voice consistency across all content types and client accounts
• Proofread and edit work to ensure high editorial standards and error-free delivery

• Upload content to social media scheduling tools (e.g., Cloud Campaign, Sprout Social, HubSpot - training provided)
• Prep blog posts by sourcing and adding appropriate stock imagery
• Utilize AI tools to create, optimize, and accelerate copy creation while maintaining quality standards
• Generate AI images to support content needs (training provided)
• Upload and publish blogs to WordPress (training provided)
• Maintain organized file systems and content libraries
• Track project timelines and communicate progress to team leads
• Content creator recruitment and management of content creator programs, both in platform and through content creator platforms (sourcing and working with content creators is a plus, but not required)

• Exceptional writing and editing skills across multiple formats and tones
• Versatility in writing style with the ability to write across formats from long-form content to short-form social and ad copy
• Brand voice expertise with the ability to maintain consistency across all client communications
• Excellent attention to detail and proofreading skills
• Strong research capabilities for finding accurate information to support content development
• Time management skills for juggling multiple projects and meeting deadlines in a fast-paced agency environment
• SEO knowledge, including an understanding of keyword optimization and SEO best practices
• Technical proficiency and comfort learning new tools and platforms; willingness to embrace AI-assisted copywriting and image generation with tools like ChatGPT, Claude, Grok, Canva, etc.
• In-platform experience with Facebook, Instagram, LinkedIn, Google Business Profile, X, TikTok content deployment (e.g., posts, stories, highlights, etc.), community management, and growth (Threads and Reddit experience all pluses but not required)
• Collaboration skills to work well with cross-functional teams and accept constructive feedback positively
• Adaptability with flexibility in approach and ability to pivot when priorities shift
• Self-starter mentality with a proactive approach to identifying opportunities and solving problems independently
• 2-4 years of copywriting experience in an agency or in-house marketing environment
• Experience with WordPress a plus (training provided)
• Portfolio demonstrating diverse writing samples across multiple formats