Market Development Lead (United States)

This is a sleeves-up, individual contributor role focused entirely on the United States.

Your priority sectors:

• ISPs / Broadband providers

• Credit Unions

There is significant long-tail opportunity here. We already have credibility in the market. What we need is someone to deepen it properly and systematically.

You won’t be closing deals.
You won’t be navigating procurement.
You won’t be managing late-stage sales cycles.

Not a closing role
Not a management role
Not a strategy deck role
Not a high-volume SDR job

This is about working a market properly.

Your job is simpler — and harder:

• Identify the right organisations

• Find the angle

• Open the conversation

• Qualify properly

• Hand it over cleanly

• Repeat

This is about building repeatable momentum, not landing one-off wins.

Some weeks you’ll map out a cluster of regional broadband providers and test different entry points until one lands. Other weeks you’ll spot patterns in how credit unions talk about member growth and sharpen your outreach accordingly.

You’ll refine your messaging.
You’ll improve your hit rate.
You’ll build proper coverage across a sector.

There’s no call script.
No activity theatre.
No micromanagement.

But there is accountability.

Real conversations, not vanity metrics
Clean, thoughtful handovers to sales
Pattern recognition across accounts
Momentum that compounds quarter-on-quarter

If the sales team feels better prepared because of how you’ve opened and qualified an opportunity, you’re doing it right.

What you’ll bring

• Solid experience in B2B SaaS market or business development

• Direct experience with ISPs and/or Credit Unions (non-negotiable)

• Confidence opening senior conversations

• Ability to operate nationally across the US

• Comfort working autonomously

• Research properly

• Write outreach that sounds human

• Run a credible first call

• Decide what’s worth progressing

We don’t need someone to learn how to prospect.
We need someone who already knows how.

It’s slightly strange writing this, knowing the right person will read it at exactly the right moment.

Buyapowa exists because traditional marketing became noisy, expensive, and inefficient. We built something different — a structured, measurable way for regulated brands to grow through customer advocacy and reward-led engagement.

Today we work with ISPs, credit unions, insurers, energy providers and mobile operators across Europe and North America. These are serious organisations in regulated industries. They care about trust. They care about long-term customer value. And they don’t buy hype.

We’ve been doing this for over a decade. Long enough to know what works. Long enough to have real proof. But still early enough that there’s significant headroom ahead of us — especially in the US.

We’re not trying to build a loud company.
We’re trying to build a durable one.

We work in regulated markets where credibility matters
We focus on sustainable growth, not short-term spikes
We back opinion with data
We prefer clarity over buzzwords

We hire adults and treat them like adults.

There’s autonomy here. There’s trust. There’s accountability.

You won’t find heavy process for the sake of it.
You also won’t find chaos disguised as “startup energy”.

This role suits someone who:

• Enjoys autonomy

• Doesn’t need scripts

• Doesn’t need daily validation

• Takes pride in opening the right doors

• Likes building something properly

If you need structure handed to you every day, this won’t be comfortable.
If you like being trusted to build momentum from the front, it will.