Senior Director of Business Development

The Senior Director of Business Development is responsible for leading strategic growth initiatives for our organization, including hospice, home health, palliative care, and transitions programs. This role drives census growth, expands referral networks, and strengthens market presence through innovative partnerships and data-informed strategies. The ideal candidate brings deep knowledge of hospice or post-acute care, strong leadership capabilities, and a proven track record in business development.

• →Develop and execute comprehensive business development strategies to achieve census and revenue targets
• →Identify new market opportunities, service lines, and geographic expansion initiatives
• →Analyze market trends, competitor activity, and referral patterns to inform growth strategy
• →Collaborate with executive leadership on long-term strategic planning

• Build and maintain strong relationships with hospitals, physicians, SNFs, ALFs, and community partners
• Oversee referral pipeline management and ensure consistent growth in admissions
• Represent the organization at industry events, community outreach, and networking opportunities
• Ensure high levels of customer satisfaction among referral sources

• Lead, mentor, and develop the business development and outreach team
• Set performance expectations, monitor KPIs, and drive accountability
• Provide coaching on sales strategy, relationship building, and closing techniques
• Foster a culture of collaboration, integrity, and mission-driven performance

• Partner with clinical, admissions, and operations teams to ensure seamless intake and service delivery
• Align business development efforts with organizational capacity and quality standards
• Ensure compliance with hospice regulations, ethical marketing practices, and organizational policies

• Track and report key performance metrics including census growth, referral conversion rates, and market share
• Utilize CRM systems and analytics tools to optimize outreach and engagement strategies
• Prepare regular reports and presentations for executive leadership

• Bachelor’s degree required; Master’s degree (MBA, MHA, or related field) preferred
• 7–10+ years of progressive experience in healthcare business development, preferably in hospice, home health, or post-acute care
• 3–5+ years in a leadership or senior management role

• Strong understanding of hospice philosophy, regulations, and reimbursement models
• Proven success in driving census growth and building referral networks
• Excellent leadership, communication, and negotiation skills
• Strategic thinker with strong analytical and problem-solving abilities
• Ability to thrive in a fast-paced, mission-driven environment

• Census growth and average daily census (ADC)
• Referral volume and conversion rates
• Market share expansion
• Revenue growth aligned with organizational goals
• Team performance and retention