Senior Lifecycle Marketing Manager

Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.

As part of Growth Marketing, our Lifecycle Marketing team sits at the center of some of Calendly's most important growth initiatives. We own strategy across the customer lifecycle—from acquisition and activation to expansion and retention—and play a critical role in bringing new products and features to market. We partner closely with Product, Product Marketing, Analytics, and Customer Success to solve complex customer problems through data, experimentation, and personalized customer experiences that directly influence product adoption, customer value, and business growth.

We're looking for a Senior Lifecycle Marketing Manager who combines strategic thinking with analytical rigor and exceptional execution. This is a highly strategic role where you'll develop lifecycle strategies that help customers discover, adopt, and realize ongoing value from Calendly. You'll identify opportunities through customer insights and product data, design sophisticated lifecycle programs, lead customer engagement strategies for new products and features, and continuously evolve the customer experience through experimentation.

On a typical day, you will be: 

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value.
• Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement.
• Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate.
• Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle.
• Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy.
• Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences.
• Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.

• 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment.
• Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing.
• Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives.
• Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution.
• Expertise with lifecycle marketing platforms (Braze preferred), customer segmentation, personalization, experimentation, and performance analysis.
• Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact.
• Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement.
• Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization.
• Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines.
• Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes.
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

This role may require occasional travel for company events, team collaboration, or offsites.