Senior Manager, Digital Strategy & Growth

The Cancer Research Institute (CRI), established in 1953 and headquartered in New York City, is the preeminent U.S. nonprofit organization dedicated to saving more lives by fueling the discovery and development of powerful immunotherapies for all cancers. 

Guided by a world-renowned Scientific Advisory Council that includes four Nobel laureates and 35 members of the National Academy of Sciences, CRI has invested over $517 million in support of research conducted by immunologists and tumor immunologists at the world's leading medical centers and universities and has contributed to many of the key scientific advances that demonstrate the potential for immunotherapy to change the face of cancer treatment. The Cancer Research Institute's research funding supports the entire continuum of basic discovery through early-stage clinical development of novel cancer immunotherapies.

• Own and lead CRI’s website strategy, aligning digital experience with organizational priorities, audience needs, and growth goals
• Partner with internal stakeholders (SciAffairs, Leadership, Comms) to translate CRI’s expertise into compelling digital thought leadership that reinforces CRI’s position as a leader in cancer immunotherapy
• Define and evolve website architecture, user journeys, and narrative hierarchy to support donor conversion, education, and engagement
• Establish and maintain content governance frameworks that prioritize SEO/AEO and discoverability, while ensuring consistency in voice, brand, and accessibility
• Lead conversion rate optimization (CRO) efforts through testing, personalization, and user experience improvements
• Collaborate with organizational leaders to prioritize and execute a scalable website roadmap
• Oversee CMS (WordPress) strategy, performance, and integrations

• Develop and execute full-funnel performance marketing strategies across paid search, paid social, display, and emerging channels
• Set channel strategy, audience targeting approaches, and budget allocation to drive audience engagement, growth and acquisition 
• Optimize campaigns to drive measurable outcomes including traffic, lead generation, and donor acquisition
• Establish performance benchmarks and continuously refine strategies based on data, testing, and evolving organizational priorities
• Build and scale lifecycle marketing initiatives (retargeting, email integration, audience segmentation)

• Define KPIs and success metrics across website and performance marketing initiatives
• Build and maintain dashboards that provide clear visibility into performance (Hubspot, GA4, CRM)
• Partner closely with Salesforce/CRM leads to ensure seamless data flow and attribution

• Develop AI-native workflows to improve efficiency, automation, and decision-making
• Build scalable systems and outline processes for experimentation, reporting, and campaign deployment
• Keep up with industry trends in digital marketing, analytics, and emerging technologies

• 5 - 7+ years of experience in digital marketing, growth, or website strategy roles
• 3 - 5+ years of experience managing agencies or external partners
• Expertise managing both website strategy (UX, IA, governance) and performance marketing channels
• Strong analytical skills with experience using GA4, dashboards, and performance reporting tools
• Proven experience developing successful campaigns with digital advertising platforms (e.g., Google Ads, Meta), with the ability to guide strategy and evaluate performance
• Demonstrated experience with CMS platforms (WordPress preferred) and marketing technology integrations
• Expertise using AI tools for marketing, personalization, or workflow automation
• Demonstrated ability to manage cross-functional projects and influence stakeholders
• Comfortable operating in fast-paced environment with a high degree of autonomy
• Strong understanding of SEO, CRO, and full-funnel marketing strategy

• Experience in nonprofit, healthcare, or mission-driven organizations is a plus, but not required: we welcome candidates from a range of sectors who are excited to apply their skills to CRI’s mission
• Experience with CRM systems (Salesforce) and marketing automation platforms (Hubspot)