Canvasww2mo ago

Specialist, Programmatic (Auto)

United States·El SegundoFull-timemid

OtherProgrammatic Specialist

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Quick Summary

Overview

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing…

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Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Programmatic Specialist works within the Programmatic group – as a subset of the Digital group, and reports into the Associate Director. While the programmatic group is a specialized channel, the role also requires the programmatic specialist to work with strategy teams and investment teams as an extension of their plan execution process.

Programmatic Specialists own campaign management from start to finish – inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.

Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:

Bulk updating of campaigns, budget management, and troubleshooting platform issues

Working in reporting suite daily to glean insights and make optimizations against KPI goals

Applying insights to put together recommendations and set up campaigns

Support in managing relationship with platform support teams to continually bring innovation to the table

Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of:

Primary Ad Server

Dynamic Creative Ad Server

Billing/Planning system

Verification systems

Measurement systems

Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)

Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)

Participation in status meetings – and communicate updates outward

Clarify with strategy teams on campaign deliverable requirements

Work collaboratively with analytics + adops teams on tagging requirements to QA performance

Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters

Communicate outwardly on partner recommendations + rationales to share feedback on partners

Clear communication on if deadlines will not be met to manage expectations

1-2 years’ experience working on Programmatic Team

Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required

Trade Desk experience is strongly preferred

Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights

Be proactive: Show interest in constantly learning and growing