Supervisor, Brand Strategy (Genesis 2026)

United States·El SegundoFull-timemid

OtherStrategy

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Quick Summary

Requirements Summary

Occasionally attend offsite meetings (in orange county) with travel throughout the assigned area. Travel 10-25% of the time.

Technical Tools

OtherStrategy

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Reporting to the Associate Director, Brand Media Strategy, the Supervisor will take the lead on developing strategic content and identifying insights that inform the overall media recommendation. This is a client-facing role working with both the clients as well as internal teams and external agency partners

Develop integrated media strategies and plans – translating brand and media objectives into holistic media strategies across Linear TV, CTV/Streaming, Digital, Social, OOH, and other emerging channels

Contribute to cross-channel budget strategy and allocation – recommending how investment should be distributed across channels, audiences, partners and key moments based on strategic priorities and business objectives

Support and contribute to client-facing strategic communication – present media strategies, recommendations, performance insights and investment rationale to clients and senior stakeholders

Identify cultural and marketplace opportunities – evaluate major sports, entertainment, cultural and tentpole moments to identify opportunities that strengthen brand relevance and reach priority audiences

Turn data into actionable strategy – analyze audience, competitive, marketplace, brand and campaign data to uncover insights and translate them into clear recommendations

Drive innovation and experimentation in media plans – identify new platforms, partnerships, targeting approaches, sponsorships, measurement solutions and emerging media opportunities for testing and potential scale

Have an intimate knowledge of the client’s brand and product details

Integration

Partner with media investment, analytics and creative teams – collaborate closely with multiple teams to translate overarching strategy into executable and measurable media plans while maintaining alignment with broader brand strategy

Manage workflow and ensure process procedures are followed and manage expectations accordingly

Oversee campaign measurement and optimization strategy – establish KPIs and measurement frameworks to evaluate campaign performance to determine what’s working, identify opportunities and inform future investment decisions

Manage & Mentor

Manage and develop junior strategy team members – providing strategic direction, reviewing deliverables, delegating workstreams all while coaching them and ensuring high-quality, client-ready output

Represent Canvas Worldwide professionally with clients and industry

Able to direct team and foster an environment for growth and learning while developing a positive culture

Ensure that deadlines are met, including managing expectations internally

Deliver accurate monthly budgets

4-6 years of experience in Media Strategy or Planning
1+ years mentoring and developing staff
High level proficiency and knowledge of Microsoft Office products
Knowledge of common planning and measurement tools (NMI, MRI, Comscore, EDO, VideoAmp)
Proven ability to drive projects from start to finish
Excellent written and verbal communication skills
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports and managers
Excellent time management skills and ability to follow through
Extremely detail-oriented and precise
Proven ability to maintain strong internal, external, and client relationships
Be proactive - show interest in constantly learning and growing
Experience with media budget stewardship and billing
Experience planning media across TV, CTV, Social and Programmatic
Experience developing Video Upfront strategy and execution preferred
Tier 1 National auto experience preferred
Bachelor’s degree preferred

Requirements

~2 min read

Occasionally attend offsite meetings (in orange county) with travel throughout the assigned area. Travel 10-25% of the time.

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring