VP of E-Commerce and Marketing

The Vice President of E- Commerce & Marketing is an executive leader responsible for shaping and executing CoralTree Hospitality’s digital commerce strategy and global marketing, for the brand, and across its portfolio of independent lifestyle hotels, resorts, and residential properties. This role serves as the enterprise owner of brand stewardship, digital marketing, e‑commerce performance, guest acquisition, and AI marketing technology, ensuring CoralTree’s properties are competitively positioned, commercially optimized, and emotionally compelling across all digital and consumer touchpoints.

The VP of E-Commerce & Marketing will work with the VP of Marketing who leads centralized marketing disciplines to divide and conquer marketing home office initiatives and empower property‑level teams, aligning revenue performance, and driving measurable growth in direct channel contribution via our websites, demand generation, and lifetime guest value.

• Develop and execute a first-party data strategy to reduce reliance on third-party cookies
• Integrate customer data (behavior, transactions, engagement) into a centralized data platform
• Leverage data to drive personalization, improve conversion, and target high-value audiences

• Implement and manage consent and cookie compliance frameworks (e.g., CMP tools)
• Ensure transparent and compliant use of first-party cookies
• Monitor and adapt to evolving browser and tracking changes

• Ensure adherence to data privacy regulations and best practices
• Maintain audit trails for consent and data usage
• Support compliance for cross-border data handling requirements

• Enhance marketing attribution using first-party data and server-side tracking
• Integrate analytics with e-commerce platforms to measure performance accurately
• Optimize campaign effectiveness without reliance on third-party tracking

• Partner with marketing, product, and IT teams to embed data strategy into platforms and campaigns
• Provide guidance and training on privacy-first data practices
• Support adoption of data-driven decision-making across stakeholders

Drive enterprise‑wide guest acquisition and retention programs that increase conversion, loyalty, and lifetime value.

Establish best‑in‑class digital marketing frameworks that can be scaled across diverse asset types, markets, and maturity levels.

• Work with guest experience team on CoralTree’s marketing technology ecosystem, including CRM, CDP, marketing automation, analytics, attribution, and personalization platforms.
• Define KPIs, dashboards, and reporting frameworks to measure marketing effectiveness, ROI, and contribution to topline revenue.
• Partner closely with Revenue Strategy, Distribution, and Analytics teams to ensure alignment between pricing, channel strategy, and demand generation.

• Provide strategic marketing leadership and guidance to property marketing teams, GMs, and Commercial leaders.
• Ensure properties receive the right level of home office expertise, tools, and resources based on asset maturity, market conditions, and performance needs.
• Develop playbooks, standards, and activation frameworks that elevate performance while reducing complexity at the property level.

• Lead and develop CoralTree’s E-commerce marketing organization, including digital, brand, e‑commerce, CRM, content, and performance marketing teams.
• Build a high‑performance, collaborative culture focused on accountability, creativity, and measurable outcomes.
• Mentor senior marketing leaders and cultivate a strong internal pipeline of future talent.
• Partner with People Services on talent strategy, succession planning, and capability development.

• 15+ years of progressive marketing leadership experience, with significant depth in digital marketing, e‑commerce, and brand strategy
• Proven executive‑level experience in hospitality, lifestyle brands, travel, or consumer‑driven industries
• Demonstrated success driving direct revenue growth through digital channels
• Strong understanding of distribution, revenue management, and demand economics
• Experience leading enterprise marketing teams across multi‑property portfolios
• Track record of building scalable marketing platforms while respecting local market nuance
• Exceptional strategic thinking, communication, and stakeholder‑management skills

• Commercially minded brand builder
• Data‑driven decision maker with creative instincts
• Collaborative, relationship‑oriented leader
• Comfortable operating at both strategic and executional levels
• Passion for independent hospitality and experiential brands
• Forester an environment of fun and competitive spirit