Marketing Specialist - Nantwich, U.K. (Hybrid)

• →Develop a strong understanding of the company's products, target markets, customer needs, and value proposition while building expertise across multiple marketing disciplines.
• →Lead the development of integrated marketing tactics that drive brand awareness, including marketing and sales tools, print publications, brochures, advertisements, website, social media, email, and more.
• →Project manage design, printing, and distribution across marketing channels. Facilitate list acquisition and management. 

• Identifies key associations that align with the beef and dairy industries and Genus ABS’ Go-To-Market Strategies.
• Manages relationships with industry press and associations, including maintaining subscriptions, identifying appropriate events for our strategic initiatives, list acquisition, and advertising opportunities.
• Writes clear and interesting articles for inclusion in association newsletters and publications.
• Develops advertising plans with appropriate associations, works with the marketing team to develop appropriate messaging and artwork, tracks campaign success, and manages related budget(s).
• Maintains metrics across all industry association outreach and partnership activities.  

• Assist with campaign strategy, development, and tracking.
• Working with the marketing team and other stakeholders, maintain a project management system to ensure deadlines are met, projects are executed successfully, and results are tracked.
• Assist with internal and external sales team engagement and communications, such as webinar planning, monthly newsletters, regional marketing outreach, and more.
• Assist with the development of annual calendars. 

• Bachelor’s Degree in Marketing, Communications, or related discipline preferred.
• Minimum two years of experience required.
• Agriculture industry experience preferred.
• Willingness to travel up to 20% domestically and potentially internationally.

• Understanding and proven success in utilising digital marketing and automation tools (e.g., HubSpot, WordPress, social media management platforms).
• Demonstrated experience in marketing automation, campaign management, lead generation, direct marketing, database marketing, and/or Internet marketing.
• Solid understanding of marketing concepts including lead management processes, customer lifecycle, lead nurturing, and marketing automation systems.
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• Ability to track trends to identify innovative ways to evolve strategy, grow audiences, and drive conversions.
• Strategic mindset that considers both short-term and long-term ROI.
• Strong analytical skills, including the ability to test, measure, optimise, identify trends, and derive actionable insights.

• Excellent verbal and written communication skills.
• Above-average interpersonal and relationship-building skills.
• Ability to effectively present information to management and stakeholders.

• Experience negotiating contracts and sponsorships.
• Experience preparing budgets and basic accounting knowledge.
• Strong prioritisation and problem-solving skills.
• Ability to work within a fast-paced, deadline-oriented environment.
• Ability to work independently and collaboratively while maintaining accountability to meet or exceed goals.

• Detail-oriented, resourceful self-starter, and problem solver.
• Passion for excellence, continuous learning, and innovation.
• Critical thinker with a strong sense of ownership and pride in performance and team success.
• Strong interpersonal skills and ability to collaborate effectively with diverse stakeholders.
• Willingness to work in livestock environments and be exposed to farm-related conditions while performing job duties.

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations. 

Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and/or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at recruiting@genusplc.com.