Growth Campaign Strategist

The Growth Campaign Strategist owns campaign strategy for a defined business area, end to end. Reporting to the Director, Growth Marketing, the role carries full end-to-end ownership of campaign strategy: setting the direction, planning, measuring and adapting campaigns until they deliver. This is an individual contributor role.

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  Own the end-to-end campaign strategy, planning, execution, performance, and optimisation for the assigned business area, ensuring campaigns deliver measurable commercial outcomes and pipeline impact.

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  Define campaign objectives, target audiences, buying committees, value propositions, success metrics, and pipeline targets in partnership with Product Marketing, Field Marketing, Sales, and MDR teams.

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  Design and execute integrated demand generation and account-based marketing (ABM) programmes across multiple products, regions, and channels, including one-to-one, one-to-few, and one-to-many motions.

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  Recommend and manage the optimal audience strategy, channel mix, campaign sequencing, and content requirements to maximise engagement, conversion, and pipeline generation.

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  Lead campaign delivery across cross-functional teams and shared services, managing briefs, timelines, dependencies, priorities, quality standards, and stakeholder expectations.

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  Act as the primary owner and point of contact for campaign strategy, providing clear direction, aligning stakeholders, and challenging activities that do not support business objectives.

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  Establish measurement frameworks for all campaigns, monitor performance across the full funnel, and ensure success criteria are defined before launch.

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  Analyse campaign results, lead testing and experimentation programmes, identify improvement opportunities, and implement data-driven optimisation strategies.

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  Drive continuous improvement of campaign operations, governance, reporting standards, prioritisation processes, and ways of working across the marketing organisation.

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  Partner with regional and sales teams to support localisation, lead management, account prioritisation, follow-up effectiveness, and pipeline conversion.

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  Share campaign insights, lessons learned, and best practices across the organisation to improve future performance and scalability.

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  Leverage AI and emerging marketing technologies to improve productivity, audience insights, personalisation, content effectiveness, campaign performance, and operational efficiency.

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

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• 6+ years’ experience in B2B marketing, with clear ownership of integrated, multi-channel campaign strategy.
• Strategic capability with evidence of setting direction, not just delivering against a brief.
• Track record of campaigns that generated measurable pipeline, with the numbers to evidence it.
• Commercially minded and data-driven, with experience owning a pipeline target and being measured on it.
• Experience orchestrating delivery across channel specialists and shared services without direct authority over them.
• Proven testing and optimisation discipline, with examples of iterating on live campaigns and materially improving results.
• Experience marketing to enterprise and/or mid-market B2B audiences, ideally across EMEA and/or NASA.
• Account-based marketing experience, including account selection, buying committee mapping, sales alignment and personalised activation.
• Hands-on knowledge of HubSpot, Salesforce and ClickUp (or similar platforms).
• Excellent communication, stakeholder management and influencing skills across global, cross-functional teams.
• AI literacy, with active day-to-day use of AI tools and a view on where they add value.
• Comfortable moving between business areas and learning new domains quickly.

• Experience in B2B SaaS, technology or a multi-product portfolio environment.
• Experience in a global marketing organisation with multiple segments, regions and stakeholder groups.
• Experience contributing to campaign operating model design, process and governance.
• Experience developing ABM programmes for complex enterprise buying groups or strategic global accounts.