Marketing Manager - Clinical Trials

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Under the direction of the Senior Manager of Clinical Trials and Advanced Therapies Marketing, this position plans, implements, and manages product marketing activities to optimize sales and profits for Versiti Clinical Trial Service line. 

The Marketing Manager, Clinical Trials will develop and execute a service-line-specific strategy for increasing sales, generating demand, creating differentiation, and driving perceived value.  They will serve as the customer advocate to define a customer value proposition that is sustainable and differentiated.  This position will also develop core positioning and messaging for the portfolio through physical presence, product demos, events, digital media, and other channels.  This position will assist the Business Development team with scientific aspects of the selling cycle and build and manage relationships with key opinion leaders in the assigned service line.

• →Bachelor's Degree from an accredited college or university in life sciences, marketing, business development and/or engineering required
• →Master's Degree in Science degree in life sciences or Business Administration (MBA) from an accredited college/university preferred

• 4-6 years combined experience in sales and marketing communications, sales training, or product development required
• Experience in healthcare, biopharma, medical devices, or laboratory testing preferred
• Experience in project management or leading projects across functional areas preferred
• Demonstrated ability to report on project status, deliverables, and results preferred

• Strong understanding of healthcare, biopharma, medical devices, or laboratory industry required
• Knowledge of healthcare, reference laboratory and associated services required required
• Self-starter with the ability to work independently with minimal direct supervision required
• Excellent strategic planning and multichannel marketing skills, especially social and digital required
• Demonstrated understanding and experience with successful outcomes in marketing, sales, and/or outreach required
• Ability to plan and execute marketing campaigns to generate new prospects and improve client retention required
• Ability to gather and report customer intelligence to sales teams required
• Strong organizational, critical and practical thinking skills required
• Outstanding interpersonal and relationship-building skills required
• Excellent verbal and written communication and presentation skills including ability to present technical information to customers required

• Personal Computer (desktop, laptop, tablet, mobile phone) required
• General office equipment (laptop, printer, scanner) required
• Microsoft Suite (Word, Excel, PowerPoint) required
• Project management software (basecamp, trello, etc) required