Sr. Manager, Marketing Operations

We are looking for a Marketing Operations Manager to be the operational backbone of CentralReach's marketing organization. In this role, you will own the systems, processes, and workflows that power the marketing engine, thereby enabling teams to move faster, measure effectively, and scale. This is the right role for someone who operates with a builder's mindset and is energized by the opportunity to turn complexity into clarity in a high-growth SaaS environment. This role will report to the Director of Demand Generation and Marketing Operations, collaborating closely with Marketing leadership, Sales Operations, and Business Operations to align marketing performance to business outcomes. 

Key Accountabilities: 

• Own and administer all aspects of the marketing tech stack, including tools supporting marketing automation, ABM, chatbot, lead routing, and more 

• Manage seamless integrations between key tools in the tech stack and the CRM 

• Develop and manage operational workflows for campaign and program execution, including segmentation, list management, email development and deliverability, and compliance (CAN-SPAM, CCPA, GDPR) 

• Own strategic evaluation of, implement, and optimize new tools and processes to improve team efficiency and measurement capabilities, including AI-powered workflows 

• Partner with Sales and Sales Operations on lifecycle definitions and attribution, lead scoring, and routing methodologies 

• Partner with digital marketing stakeholders on tracking/tagging and UTM governance across all channels 

• Build framework for email performance and other operational reporting, and regularly deliver actionable insights to marketing leadership 

• Manage and develop our Email Marketing Specialist 

Desired Skills and Experience: 

• 6-8+ years of experience in marketing automation/operations, demand gen and/or analytics, with at least 4+ years in an operational role 

• Extensive experience with marketing automation platforms; Salesforce Marketing Cloud Account Engagement (Pardot) preferred 

• B2B Software-as-a-Service (SaaS) and Healthtech experience preferred  

• Demonstrates solid understanding of a B2B demand generation funnel 

• Proven experience building and optimizing tech stacks and lead scoring models 

• Experience using APIs, webhooks, Zapier, and nativeconnectors/form handlers 

• Exceptional attention to detail, with ability to multi-task and manage across several simultaneous projects 

• Strong communication skills and collaborative excellency across a variety of teams and seniority levels 

• 1-2+ years of experience with People management 

• Bachelor’s degree or equivalent work experience  

#LI-Hybrid