Product Marketing Manager

At Character.AI, our mission is to build the future of AI entertainment, giving everyone access to personalized, engaging AI experiences. To bring that mission to the world, we need a product marketing leader who can own how we launch, how we message, and how we show up—in app stores, inside our product, and across every surface users encounter.

As PMM, you will lead go-to-market for product launches, own ASO performance across iOS and Android, and write the in-product copy that drives conversion across our monetization surfaces. You’ll partner with Monetization PMs (who own revenue strategy, pricing, and channel P&Ls) to translate their decisions into compelling user-facing messaging.

This is Character’s first dedicated PMM hire. You’ll report to the Head of Growth Marketing and sit at the center of Product, Growth, and Creative—defining the function from the ground up.

Go-to-Market Strategy

• →

• You’ve been an early PMM hire and built the function from scratch

• Experience marketing to Gen Z or community-driven audiences

• Familiarity with AI/ML products, LLMs, or conversational AI

• Background in growth marketing, lifecycle marketing, or product-led growth

• Experience writing conversion copy for subscription or freemium products

• Experience in consumer products with large, diverse user bases (social, gaming, entertainment, or creator platforms)

• International ASO or localization experience

Character.AI empowers people to connect, learn and tell stories through interactive entertainment. Over 20 million people visit Character.AI every month, using our technology to supercharge their creativity and imagination. Our platform lets users engage with tens of millions of characters, enjoy unlimited conversations, and embark on infinite adventures.

In just two years, we achieved unicorn status and were honored as Google Play's AI App of the Year—a testament to our innovative technology and visionary approach.

Join us and be a part of establishing this new entertainment paradigm while shaping the future of Consumer AI!

At Character, we value diversity and welcome applicants from all backgrounds. As an equal opportunity employer, we firmly uphold a non-discrimination policy based on race, religion, national origin, gender, sexual orientation, age, veteran status, or disability. Your unique perspectives are vital to our success.