chcp~5h ago

New

Senior Marketing Manager, Integrated Digital Marketing

United States·Houstonsenior

MarketingMarketing Manager

1 views0 saves0 applied

Apply Now

Quick Summary

Overview

Location Remote Remote, TX Senior Marketing Manager, Integrated Digital Marketing Our Comprehensive Benefits Package Our benefits package includes: Medical Dental Vision Voluntary Life (Employee,

Technical Tools

MarketingMarketing Manager

Remote

Remote, TX

Senior Marketing Manager, Integrated Digital Marketing

What We Offer

~3 min read

Our benefits package includes:

✓Medical

✓Dental

✓Vision

✓Voluntary Life (Employee, Spouse, Child)

✓Employer-Paid Life Insurance

✓Short-Term Disability (STD)

✓Long-Term Disability (LTD)

✓Flexible Spending Accounts (FSA/LFSA)

✓Health Savings Account (HSA)

✓HSA Employer Contribution

✓Critical Illness

✓Hospital Indemnity

✓Accident Insurance

✓401(k)

✓401(k) Employer Match

✓Paid Holidays

✓Floating Holiday

✓Mental Health Day

✓Referral Bonus Program

✓Tuition Assistance Program (TAP)

✓Bringing together different marketing channels to create a seamless experience.

✓Partnering closely with senior leadership to drive innovation and cross-department alignment.

✓Providing senior-level analytical oversight and agency management.

✓Enabling leadership to focus on strategy, innovation, and performance optimization.

✓Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.

✓Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.

✓Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.

✓Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.

✓Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.

✓Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.

✓Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.

✓Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.

✓Support full-funnel measurement and performance optimization.

✓Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.

✓Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.

✓Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels.

✓Monitor industry trends, platform changes, and emerging best practices to inform strategy.

✓Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals.

✓Support consistent communication and alignment across stakeholders.

✓Other duties as assigned.

✓Bachelor's degree in Marketing, Business, or related field (or equivalent experience).

✓7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media.

✓Experience managing agencies or external partners.

✓Experience working with AI-driven marketing platforms and automated media systems.

✓Full-funnel performance and conversion optimization experience.

✓Experience in highly regulated or performance-driven industries.

✓Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry.

✓Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus).

Educational Excellence – Join a premier healthcare education institution focused on preparing the next generation of healthcare professionals.
Modern Facilities – Teach with state-of-the-art equipment and advanced learning technologies.
Collaborative Environment – Work with experienced educators and healthcare professionals committed to student success.
Professional Development – Access ongoing training, mentorship, and career advancement opportunities in healthcare education.
Student-Centered Approach – Work in an environment where student success and career readiness are our top priorities.
Work-Life Balance – Enjoy a supportive schedule designed for both professional fulfillment and personal well-being.