Product Marketing Manager

We are seeking a Product Marketing Manager to own the performance, health, and competitiveness of products after launch across our portfolio of consumer brands. This role is responsible for ensuring that products continue to win in the market long after launch by translating real‑world performance data, customer feedback, and competitive insights into clear actions.

The Product Marketing Manager serves as the internal owner and advocate for products in market—continuously evaluating how products are priced, positioned, merchandised, reviewed, and perceived across retailers, marketplaces, and consumers. This role plays a critical part in guiding product improvements, refresh cycles, pricing strategy, and portfolio decisions.

This is a highly cross‑functional role, partnering closely with Product Development, Marketing, Sales, Ecommerce, and Customer Experience to ensure products remain competitive, differentiated, and aligned with customer expectations throughout their lifecycle.

• Own the post‑launch lifecycle of assigned products across channels including retail, Amazon, direct‑to‑consumer, and international markets where applicable.
• Act as the internal “CEO” of products in market—responsible for ongoing performance, relevance, and optimization after launch.
• Identify underperforming products and develop clear, data‑backed recommendations to improve results or inform refresh and sunset decisions.

• Continuously monitor product performance using sales trends, returns, defect rates, warranty claims, and customer sentiment.
• Identify early warning signs and emerging risks, as well as opportunities to improve conversion, satisfaction, and retention.
• Review performance by retailer, channel, and region to surface patterns and actionable insights.

• Analyze ratings, reviews, Q&A, and customer feedback to identify recurring complaints, usability issues, feature gaps, and unmet needs.
• Partner with Product Development and Customer Experience teams to prioritize fixes, enhancements, and roadmap inputs based on real market data.
• Ensure customer insights are clearly documented and fed back into future product decisions.

• Conduct ongoing competitive and category analysis to evaluate pricing, feature parity, positioning, and emerging market trends.
• Track competitor product launches, pricing changes, feature updates, and merchandising strategies.
• Translate competitive insights into recommendations for positioning updates, pricing adjustments, bundles, accessories, or product improvements.

• Evaluate pricing effectiveness across channels and marketplaces relative to competitors and customer expectations.
• Identify opportunities to strengthen differentiation through improved claims, messaging, feature emphasis, bundles, or product updates.
• Collaborate with Marketing, Sales, and Ecommerce teams to ensure product positioning reflects current market realities.

• Evaluate packaging effectiveness, messaging clarity, and shelf impact in both physical retail and online environments.
• Monitor how products are merchandised across retailer product pages and physical shelves to ensure accuracy, clarity, and strong positioning.
• Partner with creative, compliance, and ecommerce teams to improve content, imagery, claims, and overall presentation.

• Build and maintain dashboards and reporting to track product health and performance over time.
• Present insights, risks, and recommendations to leadership to inform product refresh cycles, pricing decisions, and portfolio strategy.
• Help leadership understand not just what is happening, but why—and what to do next.

• 3+ years of experience in product management, product marketing, category management, brand management, ecommerce, or consumer insights, preferably within consumer products or consumer electronics.
• Strong analytical mindset with the ability to translate data and customer feedback into clear, actionable recommendations.
• Experience analyzing product performance across marketplaces such as Amazon and big‑box retail environments.
• Familiarity with customer review ecosystems and how ratings, reviews, and content impact conversion.
• Proven ability to work cross‑functionally with Product, Marketing, Sales, Ecommerce, and Customer Experience teams.
• Strong communication and presentation skills, with comfort presenting insights and recommendations to stakeholders and leadership.
• Comfortable operating in a fast‑paced environment with a high level of ownership and accountability.
• Experience with consumer products, small appliances, kitchen products, or connected devices is strongly preferred.