SVP Marketing

At Chip, our mission is to make our customers wealthier — one app to build long-term wealth across savings, investments and pensions.

We’re looking for a proven marketing leader.

The kind of person who has run a full marketing function before — brand, performance, lifecycle, creative, the lot — and knows the difference between growth that looks good and growth that pays back. Who is as comfortable interrogating CAC payback in a finance review as they are pushing a creative team for a sharper idea. Who has built teams, built process, and built channels — and wants to do it again with more ambition.

Because at Chip, we’re heading into the most consequential year in our history: pensions launching, an AI wealth agent in development, and a major multi-year Channel 4 TV partnership just beginning. We’re hiring an SVP Marketing to run the marketing function day to day — with real authority: you’ll run the team, own the budget, call the shots and be accountable for the results.

The role

This isn’t a “keep the machine ticking over” kind of leadership role.

You’ll lead Chip’s full marketing function — a team of around 15, plus specialist contractors and agencies — spanning growth and paid acquisition, CRM and lifecycle, brand and creative, content, social and PR, and marketing measurement. You report directly to the CMO.

How you’ll work with CMO. You own the machine: the plan, the team, the budget, the weekly operating rhythm, and the numbers that come out of it. In practice, that means you make the calls on channel mix, spend phasing, creative production and team structure — and you’ll be challenged on them, hard, by someone who’s done the job. It’s a genuine partnership between two operators, not a hierarchy of sign-offs: you’ll disagree regularly, decide fast, and defend the outcome together. If you want the air cover to run a function properly, with a strategic sparring partner one door down, this is that role. If you want to shadow a CMO, it isn’t.

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  Running the marketing function day to day — one plan, named owners, a weekly operating rhythm, and reporting the exec team trusts

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  Owning the growth engine — paid social, price-comparison and rate strategy (with finance), referrals, and new channel development — with a clear mandate to diversify it: building Meta, referrals, brand and CRM into channels that stand alongside our rate-led heritage rather than depend on it

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  Scaling Meta and referrals into predictable, repeatable acquisition channels — with CAC managed against margin and payback, not volume

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  Owning the January–April ISA season as the commercial centrepiece of the year — planning, budget phasing, rate architecture and creative all converging on it

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  Building brand awareness through a cohesive strategy underpinned by strong economics — including landing our Channel 4 partnership with proper measurement behind it

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  Leading CRM and lifecycle, where activation, retention and cross-sell economics are actually realised

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  Building an AI-native marketing function: creative velocity, lifecycle intelligence and measurement ahead of the market

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  Coaching and developing a young, high-potential team — raising standards, closing capability gaps, and hiring where needed

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  Managing our agency and contractor roster across creative, media and PR

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  Working hand in hand with Compliance to make work that is both distinctive and right for an FCA-regulated business

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  Being accountable, alongside the CMO, for marketing’s numbers at exec and board level

Chip’s mission is to make your life wealthy

We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.

We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.

The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we're not slowing down. Chip serves over 400,000 active customers and looks after over £6billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.

• You’ve operated at CMO or SVP level in consumer fintech, or a comparable regulated consumer business

• You’re genuinely full-funnel — fluent in brand, performance and lifecycle, and sceptical of anyone who treats them as separate religions

• You’re numerate to your core — CAC, LTV, payback, contribution margin and incrementality are how you think, not vocabulary you’ve learned

• You’ve scaled paid acquisition channels and know what it takes to make them predictable, not just promising

• You’ve run brand campaigns — ideally TV — and can hold creative work to a high standard while keeping it accountable to commercial outcomes

• You’ve built and led multi-disciplinary teams, and turned talented-but-young functions into reliable ones

• You know FCA financial promotions and Consumer Duty, and see them as central to the job

• You’re comfortable with pace, ambiguity and scrutiny — including owning the numbers in front of an exec team and board

• You want genuine authority and accountability — this role exists to run the function, not to shadow it

Bonus points if you…

• Have worked with media-for-equity or major broadcaster partnerships

• Know the price-comparison and rate-led savings acquisition world first-hand

• Have marketed investment, pension or wealth products specifically

• Are already using AI seriously in how your team works — creative production, lifecycle, analysis

• Have taken a challenger brand from functional to famous

To be the most personal digital wealth manager in the UK

Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.

Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.

Be ACCOUNTABLE

Everything you do matters, Care about the end result, Challenge the norm, Disagree, yet commit to making it happen once a decision has been made, Do the best job possible

Be BOLD

Share our Ambition and do your bit to achieve it, Innovate: challenge the norm, break the mould and make it happen, Set goals that truly align with our mission, Do your best for our customers

Be COLLABORATIVE

Work cross-functionally - we win as a team, Build strong relationships based on trust, Treat others fairly and respectfully, Hold others to account, Be supportive and inclusive, Have fun together

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Chip does not accept unsolicited CVs from recruiters or employment agencies in response to any of our live roles on our career page. Chip will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs. Chip explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited CVs, including those submitted to hiring managers, are deemed to be the property of Chip.