Product Marketing Manager

Most ecommerce teams are data-rich and direction-poor. They can see the numbers. They just can't determine what to do with them fast enough to matter. That's the operational gap Clearer is built to close.

Clearer is an AI-powered decision layer built on top of REVIEWS.io, Boost Commerce, and Influence.io. It surfaces prioritised actions from fragmented signals — so ecommerce operators stop navigating dashboards and start executing the right moves, faster.

We're now hiring our first dedicated Product Marketing Manager to translate that capability into a market narrative that lands.

• Own clearer's product narrative — who it's for, what it does, and why it's the right tool for the job.

• Develop precise, differentiated messaging for each agent (Catalogue, Segment, Reviews) and the platform as a whole.

• Make AI capabilities legible to ecommerce operators — without jargon, without hype.

• Maintain consistency across company bio, taglines, and approved messaging across every channel.

• Lead end-to-end GTM planning for agent launches and feature releases.

• Drive launch readiness across product, lifecycle marketing, sales, and partnerships.

• Manage three audience tracks in parallel: merchants, agency partners, and tech partners.

• Brief, review, and sign off on campaign copy, ads, and creative assets.

• Build and maintain the sales enablement library: one-pagers, pitch decks, battlecards, demo scripts, and objection-handling guides.

• Develop enablement content for agency and tech partners.

• Produce bespoke messaging and materials for specific verticals and partner types.

• Create explainer videos, case studies, and pilot stories with measurable ROI outcomes.

• Own ICP definition and buyer persona documentation for Clearer.

• Run win/loss analysis and competitive research to sharpen and defend positioning.

• Gather qualitative signal from early access merchants to inform ongoing messaging iteration.

• Monitor the competitive landscape and identify opportunities to differentiate more effectively.

• Brief and review website copy, product pages, email flows, and landing pages.

• Collaborate on launch campaigns — from pre-launch teaser sequences through to post-launch lifecycle.

• Support always-on content: thought leadership, LinkedIn, webinars, and partner communications.

• Keep messaging accurate and consistent across every customer-facing touchpoint.

• 4–7 years in product marketing, ideally in B2B SaaS or ecommerce technology.

• A proven track record taking complex products to market — from positioning through to campaign execution.

• Exceptional writing ability. You translate dense product specs into crisp, compelling copy.

• Experience briefing and managing external agencies across creative, copy, and design.

• A natural cross-functional collaborator — comfortable working with product, engineering, sales, and senior stakeholders.

• Deep working knowledge of ecommerce operator workflows and the real challenges they navigate.

• Comfortable operating in a fast-moving, early-stage environment where the function is still being defined.

• At ease on camera for webinars, social content, and explainer videos.

• Experience positioning AI-powered tools without overstating what they do.

• Background marketing to multi-product or platform ecosystems, especially Shopify.

• Hands-on with Customer.io, PostHog, or Notion.

• Familiarity with partner and channel GTM motions.

• Experience producing demo videos, product walkthroughs, and webinar content.

Clearer is moving from early access into broad commercial launch. The GTM infrastructure is being built now. Product marketing is the difference between a product that gets noticed and one that changes how ecommerce teams operate.

You'll step in at exactly the right moment — with the scope, the support, and the space to make a real impact.

We believe in making things simpler — for our customers, and for each other. Clarity, purpose, and progress guide everything we do.

Customers at the heart — we obsess over their needs so we can grow together.

Purposeful progress — we don't settle. We take initiative and embrace bold thinking.

Endless innovation — we refine, improve, and take meaningful action.

Always open — we build trust through transparency and global collaboration.