Senior Product Manager, Patient Acquisition & Growth

We are a virtual-first primary care organization reimagining how people access and experience healthcare. Our mission is to deliver comprehensive, high-quality, and compassionate care that integrates technology, data, and human connection through a seamless digital platform complemented by in-person visits when needed.

While our care is provided exclusively to patients in the United States, our team is distributed across the United States and Canada, bringing together clinicians, technologists, and operators who share a commitment to making high-quality healthcare delightful, personal, and accessible to everyone.

More about us can be found on our website.

We are seeking a highly analytical, growth-minded Senior Product Manager to own and accelerate patient acquisition at Circle Medical. This role sits at the very top of the funnel — responsible for ensuring that patients who need care can find us, trust us, and book with us as frictionlessly as possible.

This is a PM role that blends deep product craft with growth strategy. You'll own our web and landing page presence, collaborate with our marketing teams to improve our SEO presence, drive conversion optimization across our booking flow, and work hand-in-hand with our clinical teams to launch new areas of care that expand our addressable patient base. You'll also build new patient acquisition channels — from partnerships to referral networks — that diversify how Circle Medical grows.

Every percentage point improvement you drive in organic traffic, booking conversion, or new channel performance translates directly into thousands of new patients getting access to high-quality, affordable primary care.

• Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.

• Own the conversion and discovery experience from provider pages — ensure patients can efficiently browse, compare, and select their provider, and convert from provider profile to booked appointment.

• Partner with engineering and design to build fast, accessible, high-quality web experiences that perform exceptionally in both traditional and AI-driven search environments.

• Monitor and act on web performance data continuously with support from our growth marketing stakeholders.

• Partner with clinical and marketing to produce medically accurate, SEO-optimized content that builds patient trust and drives organic traffic.

• Improve Circle Medical’s organic search presence by collaborating with growth marketing, and executing on a strategy to improve how we rank, appear in AI-generated answers, and build search authority in primary care.

• Own conversion rate optimization across the full patient booking funnel, from landing page through completed appointment booking.

• Translate patient intent and hesitation into product improvements, such as clearer insurance acceptance communication (in collaboration with our insurance/billing pod), easier provider search, updated timeslot selection UI, and more.

• Run a structured, high-velocity experimentation program — A/B tests, multivariate tests, and qualitative research (including user interviews through GreatQuestion and experiments in GrowthBook) — to systematically reduce friction and increase booking completion rates.

• Identify and instrument key funnel drop-off points, using analytics tools (e.g., Amplitude, Looker) to understand where prospective patients abandon the flow and why.

• Collaborate closely with our clinical, compliance, and marketing teams to launch new areas of care, ensuring each launch is supported by a strong, discoverable web presence, clinically sound content, a conversion-optimized booking path, and go-to-market plan.

• Build repeatable launch playbooks that allow Circle Medical to efficiently expand into new clinical areas with speed and confidence.

• Maintain and evolve our existing ZocDoc integration, ensuring reliable patient handoff into Circle’s native apps.

• Own the product infrastructure for partner integrations, working with marketing and engineering to build lightweight, scalable partner onboarding and attribution flows.

• Define and own product acquisition metrics: booking conversion rate, new AOC adoption, etc.

• Run regular qualitative research using user interview platforms (e.g., Great Question) to uncover friction in the pre-booking experience and identify conversion opportunities.

• Utilize analytics tools daily (e.g., Amplitude, Looker, etc.) to understand prospective patient behavior, identify drop-off points, and measure the impact of product changes.

• Run structured experiments and A/B tests (GrowthBook) to continuously optimize key acquisition touch points.

• Be a trusted thought partner to engineering, maintaining healthy scope, clear prioritization, and a sustainable delivery rhythm through principled tradeoffs and decision-making.

• Partner closely with clinical, marketing, operations, and analytics teams to ensure acquisition initiatives are grounded in care delivery realities and business goals.

• Communicate product vision, tradeoffs, and progress clearly to senior leadership and across teams.

• Mentor and collaborate with other PMs, contributing to a culture of shared learning, high craft, and patient-first product thinking.

• Lead product development across a broad engineering surface: natively build landing pages, our web booking flow, and back-end integrations services — requiring strong cross-functional coordination and technical fluency.

• Run core agile rituals including backlog grooming, sprint planning, standups, retrospectives — ensuring the team has clear priorities, well-defined scope, and strong delivery cadence.

• Drive high-quality shipping by writing rigorous acceptance criteria and actively participating in acceptance testing for patient-facing features.

• Make principled tradeoffs between feature complexity, UX quality, and engineering investment, with clear documentation of rationale.

• 5+ years of product management experience, with a meaningful focus on growth or conversion optimization in a consumer-facing digital product

• Demonstrated expertise in SEO strategy and web performance, including content architecture, and a working knowledge of how generative AI search is reshaping discovery.

• Strong experimentation chops: experience running a structured A/B testing program and a track record of using experiments to drive measurable funnel improvements.

• Startup scrappiness and comfort in fast-moving environments — you can navigate ambiguity, move quickly, and build playbooks from scratch.

• Proven ability to work across web and engineering teams to ship high-quality, performant web experiences at pace.

• Excellent communication skills with the ability to influence without authority across clinical, marketing, and technical stakeholders.

• A track record of owning outcomes, not just outputs — you measure yourself by new patients reached and booked, not features shipped.

• Hands-on experience with qualitative and quantitative user research.

• Experience launching new products or service lines from zero.

• AI familiarity and a builder mindset — comfortable using tools like Cursor and Claude Code to answer questions, prototype, and accelerate execution.

• Healthcare experience strongly preferred, especially ****familiarity with HIPAA constraints or experience in a highly regulated environment.

• Familiarity with partnership or referral channel development, including integration requirements and attribution modeling.

• SQL proficiency for ad-hoc funnel analysis and reporting