Director, Product Marketing

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!

We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving.  Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

The Director, Product Marketing will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across Coates’ solution portfolio  This individual will work closely with a wide range of senior leaders in the organization, collaborating across all areas of the business - product, tech, brand marketing, sales, finance, supply chain, deployment and support – to help efficiently and effectively launch innovative new solutions into the global marketplace and secure Coates’ position as a leader in the restaurant technology industry.

•Lead and develop the Global Product Marketing Function

•Build and lead how we bring hardware, software and holistic solution-based products & services to market

•Create and drive adoption of enablement and GTM tools

•Lead a cross-functional group to define and execute the go-to-market plans across the company portfolio

•Lead go-to-market strategies for new features and releases in collaboration with Product and Sales.

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•Own product naming and positioning initiatives.

•Translate complex product capabilities into clear, customer-focused benefits.

•Develop reusable messaging frameworks, launch playbooks, and enablement assets.

•Develop differentiated messaging versus the both direct and indirect competitors

•Build B2B enablement materials that support high-value, complex customer partnerships

•Translate technical capabilities into business value

•Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams.

•Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities

•Define and evolve product positioning, value propositions, and messaging for Coates Products & Services