Director, Commercial Strategy & Operations

This role is to replace an existing vacancy.

At The Coca Cola Company, our mission is to refresh the world and make a difference. As a global leader with a portfolio of over 500 brands, we continue to expand our presence and impact across beverages loved by millions. The Director, Commercial Strategy & Operations plays a pivotal role in shaping how Coca Cola’s still beverage portfolio — including Smartwater, Vitaminwater, Dasani, AHA, Fuze Iced Tea, and Peace Tea — grows and thrives across Canadian retail channels.

Reporting to the Senior Director of Commercial Strategy and Operations for North America with a dotted line to the Senior Director of Franchise Commercial for Canada, this role leads the development, alignment, and execution of commercial strategies that drive category growth, profitability, and brand visibility. Acting as the key commercial liaison between the Canada system, North America Brand teams, Canadian Bottler, and Franchise partners, the Director is responsible for identifying market opportunities, prioritizing initiatives, and ensuring strategic alignment between global and local objectives.

This is a dynamic, cross functional position for an experienced commercial leader with proven success in consumer goods or beverage industries, capable of balancing strategy, execution, partnership building, and data driven decision making in a fast paced environment.

• Lead the development and execution of commercial strategies across retail channels for Coca Cola’s Canada Stills portfolio, including Smartwater, Vitaminwater, Dasani, AHA, Fuze Iced Tea, and Peace Tea.
• Partner closely with North America Brand teams, Canadian Franchise, and Bottler leadership to tailor strategies to Canadian market dynamics and customer needs.
• Drive the annual commercial planning process, ensuring alignment with system partners and integration of market insights into execution plans.
• Act as the Canadian system subject matter expert for still beverages to North America headquarters, advocating for local initiatives and supporting the regional business agenda.

• Track, evaluate, and accelerate commercial performance across all brands in the Stills portfolio, leveraging insights from sales data, market trends, and bottler feedback.
• Manage product lifecycle activities including new product acceleration, limited time offers, and discontinuation planning in collaboration with Brand, Bottler, and Franchise teams.
• Identify growth opportunities and develop supporting tools to optimize profitability and brand presence across large store, small store, and club channels.
• Foster continuous improvement and agility in commercial strategies through analytical reviews and proactive opportunity assessment.

• Collaborate with Franchise Channel Execution and North America Commercial teams to develop guidelines that translate strategy into retail execution.
• Lead integration of commercial priorities into bottler routines and communicate updates through established System governance processes.
• Partner with Marketing, Supply Chain, Insights, Finance, and Operations to align resources and initiatives that drive business growth and customer engagement.

• Monitor progress against commercial priorities and establish feedback mechanisms for timely course correction.
• Provide structured analysis on key performance indicators (KPIs), identifying acceleration plans or market interventions where required.
• Lead executive presentations and communication of commercial outcomes to leadership teams, ensuring shared visibility and accountability across the Canada system.

• Champion a culture of innovation and agility within the Canadian commercial organization, adapting strategies to evolving consumer and retail trends.
• Lead through influence, fostering cross functional collaboration and stakeholder alignment at multiple organizational levels.
• Drive system effectiveness and speed to market through strategic simplification and stakeholder engagement.

Education:

• Bachelor’s degree required in Business, Marketing, Economics, or related field; MBA or advanced degree preferred.

Experience:

• 5–10 years of commercial, strategic, or category management experience within the consumer goods or beverage industry.
• Demonstrated success managing multi channel retail strategies (large store, small store, club).
• Experience working with franchise or bottling partners preferred.
• Proven ability to lead cross functional teams and influence senior stakeholders within matrixed organizations.
• Track record of driving business growth through data driven insights and agile decision making.

• Strong analytical and strategic planning skills.
• Expertise in translating insights into actionable commercial plans.
• Excellent influencing and communication abilities across diverse internal and external audiences.
• Comfort working in fast paced, high growth environments with a bias for action and adaptability.
• Collaborative leadership style with ability to align global priorities with local execution needs.

• Commercial Strategy Development

• Brand and Category Management

• Portfolio Optimization and Lifecycle Planning

• Franchise and Bottler Collaboration

• Consumer and Trade Insights Translation

• Financial Acumen and Strategic Analysis

• Influencing and Stakeholder Partnership

• Retail Channel Strategy Execution

• Project and Change Management

• Data Driven Decision Making

• Shape Market Growth: Drive the long term commercial strategy for Coca Cola’s still beverage portfolio in Canada, influencing brand success across multiple customer channels.
• Collaborate Globally, Lead Locally: Partner with North America headquarters while shaping Canadian market initiatives that directly impact retail growth and consumer experience.
• Empower Strategic Leadership: Gain exposure to franchise management, brand partnerships, and system collaboration within a global organization operating at scale.
• Develop Professionally: Build commercial acumen and leadership experience through innovative projects, customer engagements, and inclusive mentorship within Coca Cola’s Commercial Leadership team.

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

Travel Required:

Relocation Provided:

Job Posting End Date:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.