Senior Director, Shopper Marketing

Japan - Tokyosenior

OtherDirector

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Quick Summary

Key Responsibilities

Own and define the shopper marketing strategy across all channels and categories. Bring brand strategies to life at the point of purchase across stores, shelves,

Technical Tools

OtherDirector

The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments, with the clear objective of increasing basket/beverage incidence and driving shopper transactions. This role leads the development of end-to-end shopper engagement strategies grounded in a deep understanding of shopper behaviour science and high-quality, effective shopper communication.

With ownership across all categories and channels, the role defines how brands win with shoppers by translating insight into scalable, conversion-driving experiences. The Senior Director drives end-to-end shopper engagement, integrating in-store execution, retail media, and omnichannel touchpoints into a cohesive strategy.

Operating at the intersection of shopper insights and by-channel growth strategy including retailer priorities & retail media ecosystems, the Senior Director ensures shopper engagement strategies are continuously increasing incidence, driving quality transaction and optimized through efficient, data-driven investment decision to create value for both our business and our customers with measurable commercial impact.

Responsibilities

~1 min read

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

July 30, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.