TikTok Shop Strategist

A TikTok Shop Strategist at CTC is an expert in all things TikTok commerce. You will own an end-to-end client strategy, from shop structure and product selection to creator, media, and campaign planning. You will work closely with clients as their primary point-of-contact and lead strategist, analyzing performance data across shop, creator, and ad metrics to drive measurable GMV and contribution margin growth. You will mentor Junior and Mid-level Strategists, enforce best practices across the department, and partner cross-functionally with Creative, Community, Media, and Ops to deliver excellence for every brand you own.

This place isn't for everyone, but it might be for you if…

• You are committed to making decisions informed by research
• Your customer service is referenced as the bar that others strive to emulate
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say “no” appropriately so that you can attend to what is most critical
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will

• You are passionate about building brands for the next generation
• You gather context ahead of meetings so that you arrive prepared with insight and input
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

• CLIENT STRATEGY & GROWTH  
• Own end-to-end client strategy from shop structure and product selection to creator, media, and campaign planning
• Develop quarterly growth plans aligned with GMV, contribution margin, and brand goals
• Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence
• Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance
• PERFORMANCE ANALYSIS & REPORTING  
• Own performance results across shop, creator, and ad metrics; track progress weekly
• Deliver actionable insights: what worked, what didn’t, and what’s next
• Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly
• Present clean, digestible reports that tell the story behind the numbers
• TIKTOK SHOP PLATFORM EXPERTISE  
• Stay at the bleeding edge of TikTok Shop updates and ensure “what’s working now” is documented and communicated across the team
• Enforce best practices across shop setup, product listings, creator programs, and campaign execution
• TEAM LEADERSHIP & EXECUTION OVERSIGHT  
• Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations
• Set clear expectations and priorities for the week; monitor Command Center hygiene
• Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively
• CROSS-DEPARTMENT COLLABORATION  
• Partner with Ops on new client onboarding, shop health, and system setup
• Work with Creative and Community to ensure content aligns with brand positioning and sales strategy
• Collaborate with Media to align ad strategy with organic momentum and creator performance
• CLIENT RELATIONSHIP MANAGEMENT  
• Serve as the single point of contact for your assigned brands
• Keep clients informed, never surprised, meaning recap meetings, flag risks, and document decisions
• Translate client feedback into clear actions and manage expectations with honesty and professionalism
• Protect client trust by maintaining confidentiality and follow-through
• COMMUNICATION & LEADERSHIP  
• Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge
• Mentor Junior and Mid-level Strategists, providing guidance on complex account issues and professional development

• TIKTOK PAID MEDIA EXPERTISE  
• Hands-on experience managing TikTok Ads in conjunction with organic Shop performance
• CREATOR ECOSYSTEM KNOWLEDGE  
• Deep familiarity with TikTok’s creator landscape, meaning how to identify, vet, and activate creators that convert
• PROCESS & SYSTEMS DEVELOPMENT  
• Experience building or refining department-level workflows, templates, and standard operating procedures
• DATA FLUENCY  
• Comfortable pulling and interpreting raw data sets; able to QA reporting and spot anomalies before clients do

• MANAGEMENT  Yes. This role mentors and provides oversight for Junior and Mid-level Strategists. Direct report count varies by team structure.
• ORIENTATION  Client-facing. You are the primary point of contact for your assigned brands.
• FOCUS  Weeks & Months. You are setting the weekly cadence for your teams while building toward quarterly growth targets.