Freelance Social Editor, Family Style

Family Style is a cultural platform at the intersection of food, fashion, and youth culture. What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.  We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food. We are looking for a Social Editor to help build and define this new platform from the ground up. You will help shape the voice, the content, and the conversation.

You will operate at the intersection of: 

- Editorial 

- Content creation 

- Culture 

• Lead the day-to-day output of the Family Style social pages

• Develop a tone that is smart, culturally aware, and internet fluent

• Ensure everything we post feels intentional, relevant, and worth sharing

• Shoot and edit short-form video (mobile-first)

• Create talking head and educational videos

• Produce chef interviews and street-style content

• Develop overhead recipe videos (clean, text-driven, no talent required)

• Build carousel posts and visual storytelling content

• Identify and publish timely food stories and news moments

• Cover major industry moments (awards, openings, trends)

• Develop original angles and non-obvious lists

• Bring a clear point of view to everything we create

• Manage a consistent posting cadence (10–15 posts per week)

• Balance content across key pillars:

                - Food media/reporting

                - Educational content

                - Original video

                - Memes

• React quickly to cultural moments

• Food culture (chefs, restaurants, trends)

• Internet culture (memes, tone, pacing)

• Youth culture at large

• Work with our designers, editors, and leadership

• Help source chefs, collaborators, and contributors

• Be part of building something from the ground up

• Track performance across content

• Understand what drives engagement and sharing

• Double down on what works