Account Based Marketing Manager

 

 

·         Provides support to cross functional teams, with a high attention to detail •·         Researches, analyzes, and documents findings •·         May coach, review, and/or delegate work to other team members•·         Design and execute ABM plays across acquisition, competitive displacement, and named account motions •·         Build and maintain tiered account lists both in partnership with sales and with using intent data and signals (DemandBase, Zoominfo, product telemetry) to build and prioritize; owning the account review cadence  •·         Translate strategy into weekly execution: specific accounts, specific plays, specific owners •·         Work across Demand Managers, Digital, and Sales to orchestrate inbound/outbound multi-channel target account touches including exec roundtables, personalized direct mail, paid social, sales sequences, event activations, etc  •·         Map buying committees within target accounts to sharpen play design and content selection •·         Own reporting on ABM pipeline sourced, influenced, account engagement, and play performance