Channel Marketing Manager

Austria·Londonmid

OtherChannel Marketing Manager

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Quick Summary

Key Responsibilities

Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments.

Technical Tools

OtherChannel Marketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

The Channel Marketing Manager, EMEA owns the regional marketing strategy and execution required to generate demand and revenue through ConnectWise distributors and channel partners. Working closely with the Director of Channel Marketing and EMEA Sales and Marketing leadership, this role translates ConnectWise’s global partner strategy into focused regional programs. The role identifies priority partners, markets and solutions; builds integrated to-partner and through-partner motions; manages MDF and co-marketing investments; and holds programs accountable for partner activation, pipeline and bookings.

Responsibilities

~2 min read

→Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments.
→Partner with EMEA Channel Sales and distributors to identify the partners, accounts, markets and solutions with the greatest growth potential.
→Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation.
→Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority ConnectWise solutions.
→Translate global Channel and Partner Program frameworks into relevant regional activation plans, providing feedback that helps improve the global program.
→Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement.
→Create repeatable partner campaigns and resources that make it easy for distributors and partners to take ConnectWise solutions to market.
→Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance to deliver integrated programs and clear follow-up.
→Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and return on investment.
→Use performance data, partner feedback and market insights to optimize investment, scale effective programs and stop activities that are not producing results.
→Maintain clear communications and operating rhythms with regional Sales leaders, distributors, partners and global Channel Marketing.