Performance Marketing Manager

Who We Are

Construct Digital is a growth-focused digital consultancy working with ambitious organisations across Southeast Asia, including IMDA, NUS, Prudential, and J.P. Morgan. We help clients turn data, creativity, and technology into outcomes that actually matter. We're builders by nature — strategists, creatives, technologists, tinkerers — and we expect people to take responsibility for the quality and impact of their work.

We help people go beyond one skill to become multidimensional, AI-enabled marketers. You'll master the big picture of marketing, deepen a chosen speciality with practical AI tools, and grow through real client work, structured learning pathways, and clear career progression. We back this with competitive rewards, flexible working, and a culture of respect and trust. Our Marketing team is at the heart of every campaign we run — from inception through to delivering on promised KPIs. As a Performance Marketing Manager, you will own the strategy and outcomes across paid media campaigns, working across channels to drive measurable results for our clients.

The Role

We are looking for a Performance Marketing Manager to own and drive performance outcomes across our core digital marketing services. This is an account-level leadership role: you will be responsible for campaign strategy, execution quality, commercial performance, and client relationships on your assigned accounts. You will be accountable for KPI delivery — ROAS, CPA, CPL, and conversion targets — not just campaign execution. This role suits someone who thinks commercially, builds client confidence, and continuously improves how campaigns perform.

Services Scope

Mandatory

• Digital Media — Paid Search, Social, Programmatic
• Web Analytics & Performance Reporting

Advantageous

• Traditional Media
• SEO
• Social Media Management
• Marketing Automation

Channel Expertise

Mandatory — hands-on experience required

• Google Search
• Google Display
• LinkedIn
• Facebook / Instagram

Advantageous

• YouTube
• TikTok
• Programmatic
• DOOH
• China Digital Media Ecosystem

Responsibilities

Reporting to the Marketing Director, you will own the following:

Performance & Campaign Ownership

• Own KPI delivery across assigned accounts — ROAS, CPA, CPL, conversion volume, and efficiency targets
• Lead campaign strategy: define channel mix, budget allocation, audience targeting, and optimisation approach
• Set up, manage, and continuously optimise campaigns across Google, Meta, LinkedIn, and other active channels
• Drive A/B testing and experimentation across creatives, landing pages, audiences, and bid strategies
• Identify performance gaps and lead corrective action — proactively, not reactively

Client Leadership

• Lead performance reviews and strategic conversations with clients on assigned accounts
• Translate campaign data into clear commercial insights that clients can act on
• Build and maintain strong client relationships through consistent, transparent communication
• Collaborate with Account Managers to manage client expectations and escalate where needed

Reporting & Analytics

• Build and maintain campaign dashboards and performance reports
• Provide structured weekly and monthly performance updates with clear recommendations
• Use web analytics (GA4 or equivalent) to connect media performance to business outcomes

Proposals & Planning

• Lead proposal development for new and existing clients, including:

• Campaign plan and strategy deck (PPT)
• Media plan and budget estimations (Excel)
• Keyword research and audience planning
• Channel specifications and creative briefs for internal teams
• Time, costing, and invoice estimates

Requirements

Essential

• Degree or Diploma in Marketing, Technology, or a relevant field
• Minimum 5 years of hands-on experience in performance marketing — Google Ads, Meta Ads, and LinkedIn Ads at a minimum
• Demonstrated track record of improving paid channel KPIs: ROAS, CPA, CPL, or conversion rate
• Experience managing media budgets and owning efficiency targets directly
• Strong analytical skills — comfortable building and interpreting performance reports in Excel and GA4 or equivalent
• Proficient in structuring and presenting performance insights to clients
• Strong written and verbal communication skills, with the ability to distil complex data into clear recommendations

Advantageous

• Experience in Traditional Media, SEO, or Marketing Automation
• Familiarity with programmatic platforms or China digital media ecosystems
• Experience with testing and experimentation frameworks

Who You Are

• Goal-minded and results-oriented — you measure success by outcomes, not outputs
• An ownership mindset: you take responsibility for the quality and impact of your work
• You measure the value of your work by its impact on client outcomes, not by hours spent or tasks completed
• A clear thinker who communicates with confidence and precision
• Committed to continuous improvement — in your own craft and in how the team works
• Respectful, collaborative, and genuinely good to work with
• Curious about AI and how it can sharpen your work
• Our hiring process is designed to find people who are a genuine fit — not interview performers. Expect honest conversations, practical assessments, and questions about how you actually work.

Why Join Construct

At Construct Digital, we've built the systems and workflows so you spend your time on the work that actually moves the needle: analysing outcomes, shaping strategy, and advising clients. 

Higher-Value Work You'll spend less time on repetitive execution and more time on the work that builds commercial judgment: understanding why campaigns succeed, where budgets should shift, and how to turn performance data into decisions clients act on. We've invested in AI-enabled workflows specifically so our people don't carry that load manually.

Future-Ready Growth You'll develop capabilities that compound: strategic thinking, commercial awareness, and systems-level problem-solving. This isn't a role where you deepen one channel in isolation — you'll see the full picture of how media, analytics, and client outcomes connect. The skills you build here matter long after this role.

Real Ownership & Impact You'll own accounts, not tasks. When you improve how something works: a reporting framework, a testing approach, a client conversation; that becomes part of how the team operates. Growth at Construct is tied to contribution and capability, not tenure or title.

High Standards Through Leverage We are serious about sustainable pace. We plan projects realistically, build frameworks so people aren't reinventing the wheel, and treat consistent overwork as a process problem — not a personal one. Ambitious work and a sustainable pace are not in conflict here; they're the point.

If you enjoy solving meaningful problems, improving how things work, and building expertise that compounds — you will thrive here.

Construct Digital  -  The Agency for Modern Marketers