Cordtechnologies2mo ago

Field Marketing Manager, Growth

United States - San Francisco · San_franciscoFull timemid

MarketingField Marketing Manager

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Quick Summary

Overview

About us Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates,

Technical Tools

MarketingField Marketing Manager

About us

Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.

Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.

The Role

In this role, you will initially assist in developing multi-touch, multi-dimensional programmes, including events, and over time expand into regional campaign execution. You'll see first-hand how a fast-growing AI company builds a world-class brand and delivers world-class marketing programmes to support our field sales and account management teams.

You will report to the VP of Marketing and work with key sales and marketing stakeholders at our San Francisco and London hubs to design and execute the field marketing strategy flawlessly.

Develop and execute the Field Marketing strategy based on allocated budget and pipeline targets

Execute a mix of roundtables, workshops, executive events, industry-targeted events, and third-party events to meet and exceed company targets

Exceed registration and attendance targets for virtual and live field events

Manage lead flow from field marketing programmes and events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion

Ensure on-budget execution of programmes with timely and accurate reconciliation with Finance stakeholders

Share best practices and optimise conversion rates across all programmes based on data and feedback

A highly organised, detail-oriented event marketer who thrives in fast-paced, high-growth environments

Someone who takes full ownership of events end-to-end — from initial brief through to post-event follow-up and pipeline reporting

Comfortable working closely with sales and BDR teams, and understands how events connect to pipeline and revenue

A strong communicator who can manage multiple vendors, stakeholders, and workstreams simultaneously without dropping the ball

Technically curious — willing to learn the product deeply and represent Encord credibly in front of a technical audience

Data-driven and results-oriented, with a habit of setting targets, tracking performance, and iterating on programmes based on what works

2–4 years of experience in field marketing, event marketing, or demand generation at a B2B SaaS or technology company, with direct ownership of event execution end-to-end

Proven track record of planning and delivering a diverse mix of event formats — including executive roundtables, hosted workshops, and third-party conference sponsorships — from initial brief through post-event follow-up

Experience managing event budgets with full budget authority, including vendor negotiations, reconciliation, and reporting to Finance stakeholders

Demonstrated ability to work cross-functionally with sales, BDRs, and marketing operations to ensure seamless lead flow, timely follow-up, and pipeline conversion from events

Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus

Data-driven mindset — comfortable setting registration and attendance targets, tracking performance, and iterating on programmes based on results

Willingness to travel domestically and internationally for onsite event execution

Bonus: Experience marketing developer tools, data infrastructure, or AI/ML products; familiarity with the enterprise AI buyer landscape

Competitive salary, commission, and meaningful equity in a high-growth start-up

Clear, accelerated growth opportunities as the company scales rapidly

Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office

Flexible PTO to fully recharge

18 paid vacation days in the U.S. plus federal holidays

Annual learning & development budget

Comprehensive health, dental, and vision coverage

Frequent travel opportunities across the U.S., London, and Europe