Creative Strategist (Growth)

• We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We’re one of the most-visited AI products globally, serving millions of users every day.

• We work in-person in Sydney, Australia, and hire globally.

• User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.

• High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.

• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

You’ll own our performance creative engine end-to-end, from customer insights and concepts to production, testing, and iteration.

You won’t make every ad yourself. You’ll build and operate the system that consistently produces winning creative at high volume across markets and languages.

• Build our creative intelligence system. Study our ads, competitors, customers, cultural trends, and platform-native content to identify new hooks, formats, desires, and creative opportunities.

• Create a high-velocity testing program. Turn hypotheses into clear concepts and briefs, launch structured tests, and use performance data to decide what to iterate, scale, or kill.

• Build an AI-native production engine. Develop workflows that rapidly generate new characters, scenes, scripts, voices, images, and videos without sacrificing creative quality.

• Scale winning ideas across markets. Localize language, characters, casting, settings, and cultural cues so concepts feel native to each audience,not like superficial translations.

• Turn winners into creative families. Take a successful concept and systematically explore new hooks, characters, formats, stories, and audiences without losing what made it work.

• Build the production network. Find and manage the right creators, editors, designers, agencies, and AI tools to increase output while maintaining a high quality bar.

• Create the feedback loop. Establish a clear taxonomy and reporting system so every creative teaches us something and the team compounds its knowledge over time.

• A track record of developing performance creative that drove meaningful growth for a consumer product.

• Exceptional instincts for hooks, concepts, storytelling, offers, audiences, and platform-native formats.

• Strong analytical judgment. You can read creative performance, separate signal from noise, and turn results into better ideas.

• A systems mindset. You naturally think about how research, ideation, production, testing, and iteration should work together.

• Comfort working with AI-native creative tools and rapidly evolving production workflows.

• The ability to move between strategy and execution. You don’t need to produce every asset yourself, but you’re close enough to the craft to prototype ideas, improve weak work, and maintain the quality bar.

• Strong cultural judgment when adapting creative across languages, markets, and audiences.

• Hunger to win. You want ownership of a major growth lever, ambitious targets, and responsibility for the outcome.

• We generate more genuinely distinct, high-quality concepts,not merely more variations.

• Creative testing becomes faster, more structured, and more informative.

• Winning ideas are identified earlier and scaled further.

• Localized creative performs because it feels native to its audience.

• Our creative knowledge compounds instead of disappearing across campaigns and production partners.

• Creative stops being constrained by individual production capacity and becomes a repeatable growth engine.

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.

• We review compensation every six months.

• Bonuses reward past impact, and raises reflect your new level.

1. Intro call: 15 minutes to align on the role and company.

2. Founder interview: Go deep on what you’ve built, how you think, and how you work.

3. Creative interview: Walk through work you’re proud of, dissect existing ads, and show how you turn performance signals into new concepts.

4. Paid work trial: Spend three days with us in Sydney working on a real creative problem. We cover travel and accommodation if needed.

5. Offer: If it’s a strong fit, we move quickly.