Promotions and Fan Engagement Specialist

United States·Sacramentomid

OtherEngagement Specialist

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OtherEngagement Specialist

Priority Application Deadline (Posting will remain open until filled): Thursday, October 22, 2026 @ 11:55pm PT

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Under the general supervision of the Senior Associate Athletic Director of External Affairs, the Promotions and Fan Engagement Specialist is responsible for strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events. The incumbent is responsible for the day-to-day operations, game-day operations, promotions, on-court/on-field promotions and manages the fan engagement budget.

The Promotions and Fan Engagement Specialist schedules and provides lead work direction to the students, interns, volunteers and Casual Workers who make up the Promotions and Fan Engagement team as well as marching/pep bands and spirit groups. The incumbent ensures compliance with conference, NCAA, University and CSU rules and regulations.

Requirements

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The program of Intercollegiate Athletics is organized and conducted as an integral part of the total educational program of the University. Academic excellence and athletic accomplishments go hand in hand at Sacramento State. There are three separate and
unique missions in this program: to contribute to the educational objectives of the University; to provide a healthy, competitive athletic experience to individual student-athletes; to serve as a public relations vehicle within the community.

The Department of Intercollegiate Athletics offers both academic courses and an intercollegiate athletics program. Academic courses offer the opportunity for individuals to gain knowledge and understanding in a particular area of expertise related to intercollegiate athletics.

Sacramento State has made a strong commitment to the achievement of national excellence at the NCAA Division I level. It also is committed to maintaining an equitable program between men and women. Intercollegiate Athletics are members of the Big West, Western Athletic Conference, Mountain Pacific Sports Federation and American Athletic Conferences. http://hornetsports.com/landing/index

Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Knowledge, Skills, and Abilities:

Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
Ability to translate University communication objectives and apply expert knowledge into effective communication and media campaigns.
Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Knowledge of applicable copyright and other laws pertaining to publications and the news media.
Ability to effectively manage media relations and apply effective media strategies and techniques.
Demonstrated ability to market story concepts to university officials and media outlets.
Knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Working knowledge of appropriate use of statistical techniques.
Demonstrated strong commitment to inclusion and diversity including but not limited to differences in ethnicity, national origin, race, gender, sexual orientation, gender identification and ability.
Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
Expert writing and editorial skills.
Demonstrated organizational skills.
Ability to provide lead work direction.

Conditions of Employment

Ability to complete the background check process.

Master’s degree
Two years of experience at the Division I collegiate or professional level in marketing and promotions

Documents Needed to Apply

Resume
Cover Letter

Failure to upload these documents may result in disqualification.

Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre park-like campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the "Farm-to-Fork Capital," is one of the most ethnically diverse and livable cities in the country, with a population of half of a million.

Sacramento State proudly serves as a Hispanic-Serving Institution (HSI), Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and Black-Serving Institution (BSI). The university enrolls around 31,000 students from the Greater Sacramento Region, throughout California, across the nation, and around the world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California's capital university, Sacramento State transforms lives by preparing all students to lead, serve, and succeed. We are committed to our designations as a Hispanic Serving Institution, an Asian American Native American Pacific Islander Serving Institution, and a Black Serving Institution, and to intentionally serving students reflective of these designations and all students who have been historically underserved in education.”

As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

What We Offer

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Pursuant to the Jeanne Clery Campus Safety Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .

The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request by emailing the Clery Director at clery@csus.edu.

Under the Clery Act, this position may be designated as a Campus Security Authority (CSA) depending upon the role on campus and/or job duties. If this position is identified by the Director of Clery Compliance as a CSA position, you will be notified via email and will be assigned the appropriate training in CSU Learn.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

Sacramento State, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

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