Director, Growth Strategy

• Develop integrated growth strategies that deliver millions in yearly growth for clients.

• Developing campaigns where all marketing channels are working together and be able to clearly articulate overall themes as well as trends across the paid media plan.

• Work on financial projections, budgets, P&L, and other financial documents to be shared internally, with the client, and used as a north star for work.

• Work with our data team to deliver financial projections, customer cohort analyses, and media plans.

• Work with Darkroom Finance team to project client spend and increase it based on performance.

• Leverage these data insights to develop unique marketing strategies across various industries.

• Lead multiple teams of designers, paid acquisition marketers, retention marketers, and data analysts across the globe for your client portfolio.

• Work with Darkroom success to develop fractional and dedicated marketing org charts based on client needs.

• 10+ years of paid media experience with a minimum of 7 years in DTC or E-Commerce.

• You are a master of the DTC P&L and are comfortable engaging in discussions around contribution margin, new customer revenue, and repeat revenue.

• You understand revenue is a derivative of AOV, CVR, CPM, Traffic and can articulate this in a marketing pro-forma.

• You have a great willingness to understand (and master) how integrated paid media drives growth impact on the other channels (Amazon, Retail), not just DTC.

• You are a master of constructing e-commerce funnels that include irresistible offers, healthy AOV, and speak to the UVPs of a product. You can build creative strategies off these funnels and communicate them clearly to the client.

• You are excited by complex challenges that require innovative marketing strategies to unlock scale.

• Your 5-10 year plan has you becoming a CMO or CEO of your own brand.

• You are excited by the challenge to work at the intersection of growth marketing, creative advertising, and financial analysis.

• You have an acute attention to detail and are capable of project managing large teams with various functions.

• You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.

• You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track.

• You are proficient in financial projections, dealing with P/Ls, and holding your own with Private Equity firms, CEOs, CFOs, or a management team when challenged to defend your strategies surrounding marketing movements and paths to scale.

• You are excited to work with innovative data models that give you unique insights into product, customer, and marketing data. You thrive on this data to develop new strategies.

• Know the entire acquisition marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies

• You like building teams and are comfortable being the quarterback, directing retention, paid media, creative, and data teams in harmony to deliver efficient growth.

• Experience in online sales channel strategies; Shopify, Amazon, third-party fulfillment, and wholesale.

• You understand media measurement and the differences between MTA, MMM, and In Platform attribution. You are keen to figure out how best to think about measurement for your clients.

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements