Retention Marketer

Shadow Lifecycle (priority)

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  Build the direct funnel end to end: creator or LinkedIn post, to email capture, to nurture, to signup, instrumented so we know which content produces signups.

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  Own onboarding, activation, and product education sequences for new Shadow signups.

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  Run follow-up for demos, webinars, and launches, with the sequence built before the event rather than after it.

Darkroom and the CEO's Newsletter

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  Build prospect and client nurture by service line, so a lead from a case study or an event lands in a sequence that matches what brought them in.

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  Own the strategy behind the biweekly newsletter, working with the Marketing Ops Manager who deploys it.

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  Turn the CEO's LinkedIn and X audience into an owned list: capture, welcome sequence, cadence, and a format that holds attention.

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  Keep the sales team supplied with follow-up sequences they will actually use.

Lists, Copy, and Reporting

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  Own segmentation, list hygiene, deliverability, and compliance across all three properties.

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  Write your own copy. In this role the person who writes the email and the person who builds the flow are the same person.

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  Report on what each flow produces in signups and pipeline, not only in opens and clicks.

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  Document the flows so they live in a system the team can see and run.

• A real understanding of B2B. This is the most important thing on this list. The job is moving someone from a first touch to a signup or a sales conversation over weeks, with several people involved in the decision.

• Genuine experience building lifecycle or email programs yourself. Years matter less than whether you built the flows rather than briefing them to someone else.

• Platform-agnostic. We use Substack today and may use Mailchimp, Klaviyo, HubSpot, or beehiiv depending on the property. Knowing how lifecycle marketing works matters more than knowing one tool.

• Smart in a way that shows up in the work. You can look at a funnel, work out where people are dropping off, and write the email that fixes it.

• Strong writing. Our voice is direct and specific, and you should be able to write in it unsupervised.

• Able to work across three audiences in the same week: a software audience for Shadow, an agency buyer for Darkroom, and a personal brand audience for the newsletter.

• AI-native. Our team works alongside AI for analytics, reporting, and drafting, and you should be excited to build workflows with it.

• Comfortable owning the function from the ground up. Most of these flows do not exist yet.

• Hands-on ESP experience: Klaviyo, HubSpot, beehiiv, Substack, Mailchimp.

• You have marketed a SaaS or software product to a business audience.

• Agency, ecommerce, or performance marketing background.

• You have built a newsletter or an owned audience of your own.

• Familiarity with Notion, our operating layer.

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.