Brand & Content Lead (Spanish Fluency) — Fintech (Growth-stage)

Brand and Content Lead (Spanish fluency)

Snapshot: $160K–$200K base + equity · New York City · Hybrid (4 days) · Visa sponsorship available (case-by-case) · 5–10 yrs brand/content marketing

THE OPPORTUNITY

Our client is a mission-driven, well-funded fintech (~40 people, founded 2021, $50M+ raised) serving Hispanic immigrants in the US — helping them turn hard work into upward mobility through financial services, processing $1.5B+ in annual transaction volume with 20%+ month-over-month growth. This is the company's #1 priority hire: own and elevate the brand as a first-time, hands-on leader.

WHAT YOU'LL DO

Own the complete brand strategy end-to-end, from narrative to campaign execution across social, paid, email, web, and out-of-home. Partner with the Head of Growth and founders to make brand awareness a primary growth driver. Manage a mixed team of staff, fractional talent, agencies, and vendors while staying creatively hands-on. Oversee Spanish-language content quality and cultural authenticity. Build brand-health measurement linking creative to business metrics.

WHAT SUCCESS LOOKS LIKE

First 90 days: define the brand narrative and ship high-quality bilingual creative. First year: make brand awareness a measurable growth driver.

MUST-HAVES

5–10 years in brand/content marketing; Spanish fluency and cultural authenticity for a Latin American immigrant audience; hands-on creative leadership across channels.

NICE-TO-HAVES

Fintech or mission-driven consumer brand experience; experience as a first brand hire building from scratch.

COMPENSATION & BENEFITS

$160K–$200K base (USD), competitive equity. Visa transfers supported; new sponsorship assessed case-by-case.

LOCATION & WORK MODEL

Hybrid in New York City, 4 days in office; relocation supported.

HIRING PROCESS

Our team will walk you through the full interview process when we connect.

ABOUT THIS SEARCH

This is a confidential search managed by our recruiting team on behalf of our client. We've kept the company name off the posting — apply and we'll share full details and introduce you directly. We're an equal-opportunity partner and welcome applicants of all backgrounds; compensation reflects the role's posted range.