Retail Marketing Manager

New York City or Montvale New Jersey, hybrid

This role is part of our Ineos Inhouse team, where you will be employed by DEPT® but embedded within Ineos.

The Regional Marketing Manager is a key role within the global Grenadier marketing function, the key focus is retailer marketing, coop programs, and delivering local test drive/display events in collaboration with dealers. It is crucial that this is integrated seamlessly with the central team.

• The 4 regions outside US have limited local budgets, but are empowered to deliver retailer marketing
• The combined local and global Budgets are around $10m, we expect to always ‘punch above our weight’ and as a challenger brand we will always look to leverage our unique product and compelling proposition of being a Grenadier owner.
• The role currently has one direct report, but that is likely to grow
• This role needs to seamlessly work in open and trusting collaboration with the central team, the combined team is dedicated to the success of the North American market
• Budget approval ultimately sits with the central team/CEO

• →The outcome we will are all measured on is profitable vehicle sales, and marketing’s key role in this is to drive relevant motivated leads to our dealer network
• →The confidence and commitment of the US/Canada dealer network is key to the Grenadier success, the sentiment and propensity to invest in facilities and the Brand is key.
• →The effective use of coop monies is a key accountability for this role, how the monies are allocated, approved and reported on, the coop budget is c. $2m
• →Working in full collaboration with the central team take through the Brand execution strategy to best effect in the North American market
• →Deliver on building out the Grenadier owner community, supporting them with meet ups and club activity, develop friend get friend programs
• →Design, deliver and performance manage a retail marketing program, that includes; Brand support, digital assets, coordinate media, Coop funding, joint test drive events
• →In collaboration with the central team work together in briefing, analysing and delivering paid media campaigns, across global media, dealer funded media, and COR media where applicable
• →Collaborate fully with regional and global PR in making the most of earned media opportunities
• →Work with central and Dept. to develop and deliver US/CA content either brand initiated or through content creators to ensure that we have more US local content to build affinity

• Extensive experience gained in a marketing role
• Marketing Communications and Media experience in a B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive
• Proven track record in delivering leads/sales performance
• Managed substantial budgets.
• Experience co-ordinating agencies to successfully complete multiple projects.
• Up-to-date knowledge with the latest trends and marketing best practice.
• Creative with ability to think outside the box.
• Commercial acumen and articulate with strong presentation skills.
• Challenger spirit - we don’t want someone who wants to fit in. We are looking for a more ‘revolutionary’ spirit.
• Strong leadership qualities and skills.
• Natural team player – someone with a low ego and strong relationship building and influencing skills.

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.