Content Marketing Manager

Description

Imagine Live is one of the fastest-growing live casino providers in the iGaming industry, delivering premium live casino experiences to operators across regulated markets worldwide. As we continue to expand internationally, we are looking for a Content Marketing Manager who will help shape how our brand communicates with operators, partners, candidates, and the wider iGaming industry.

This is not a traditional copywriting role.

We are looking for someone who is naturally curious, follows industry trends, analyzes competitors, understands products, and knows how to turn insights into content that captures attention and creates impact.

The right candidate will combine strong writing skills with strategic thinking, research capabilities, creativity, and a deep interest in storytelling.

Responsibilities

• Create engaging content for LinkedIn, Facebook, Instagram, website, email marketing, and other communication channels
• Write and edit high-quality B2B content in English, including social media posts, blog articles, website copy, case studies, interviews, presentations, and marketing materials
• Research industry trends, competitor activities, market developments, and emerging topics across the iGaming sector
• Work closely with product, sales, and marketing teams to understand our products and identify their unique value propositions
• Transform product features and business advantages into compelling stories and marketing messages
• Create SEO-friendly content based on keyword research and content optimization best practices
• Draft and review press releases and other corporate communication materials when needed
• Support employer branding initiatives and create content for Life at Imagine Live channels
• Generate fresh content ideas, campaign concepts, and storytelling angles that help Imagine Live stand out in a highly competitive market
• Contribute to the development and consistency of the company's tone of voice across all communication channels

Requirements

• 5+ years of experience in content marketing, communications, journalism, PR, copywriting, or a related field
• Exceptional written English with strong attention to detail
• Proven experience creating content for B2B audiences
• Strong research and analytical skills
• Ability to understand complex products and communicate their value clearly and persuasively
• Experience writing both long-form and short-form content across different formats
• Understanding of SEO principles and content optimization
• Creative mindset and strong storytelling abilities
• Ability to identify content opportunities and develop original content angles
• Curiosity and a genuine interest in understanding products, markets, competitors, and industry trends
• Self-driven, proactive, and comfortable taking ownership of content initiatives

Nice to have

• Experience in iGaming, technology, SaaS, fintech, or other fast-paced B2B industries
• Experience with thought leadership content and executive communications
• Familiarity with content performance analytics
• Experience using AI tools while maintaining a strong human and brand-driven approach to content creation