Director, Integrated Media & Marketing

New YorkFTEexecutive

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Who We Are: Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market.

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OtherDirector

Who We Are:

Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.

As the Director, Integrated Media & Marketing, you will be the strategic owner and day-to-day lead for a portfolio of clients, setting direction, orchestrating channel delivery, and ensuring our work is consistently insight-led, performance-driven, and future-ready.

Reporting to the SVP, Integrated Media. you will lead integrated strategy across Paid Search, Paid Social, Programmatic, and emerging channels, while partnering closely with our Product, Data Science/Analytics, and Engineering teams to embed automation, advanced measurement, and AI-enabled insights into how we plan, activate, and optimize media.

This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation, and (2) hands-on orchestration of integrated media execution

Set the investment strategy (media as a capital allocation problem)

Own integrated media strategy across a portfolio of clients, ensuring investment decisions are tied to clear business outcomes (growth, efficiency, customer value, and brand impact).

Build a deep understanding of each client’s objectives, customers, unit economics, constraints, and competitive context, then translate that context into actionable media strategies.

Lead development of dynamic, full-funnel media plans, including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles, audience strategy, and creative implications

Orchestrate cross-channel delivery with operational rigor

Partner with Channel leads (Search, Social, Programmatic, and emerging) to translate strategy into high-quality activation and outcomes.

Guide teams through the full media delivery lifecycle: planning, projections, launch readiness, in-market management, optimization, and executive-ready insight generation.

Establish “clean” operating rhythms—clear briefs, governance, QA, and performance cadences—to improve speed, consistency, and scalability.

Build a measurement spine that drives decision-making

Apply modern measurement approaches (MMM, MTA, LTA, lift studies, incrementality testing) to quantify impact, reduce uncertainty, and prioritize the highest-return opportunities.

Turn performance data into decisive narratives: what happened, why it happened, what we learned, and what we will do next.

Identify whitespace and unlock growth opportunities across audience, channel mix, creative, and spend allocation.

Advance the platform (automation + analytics + AI)

Partner with Product, Data Science/Analytics, and Engineering to deploy dashboards, automation, and AI-enabled workflows that improve clarity, speed, and decision quality.

Help shape “next practices” in integrated planning, optimization, and performance storytelling by translating emerging capabilities into practical client impact.

Lead teams and grow the business

Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft, judgment, and execution.

Support new business efforts (RFP inputs, case studies, and pitches) and help articulate Digital Matter’s POV on media as an asset class externally

10+ years in integrated digital media, ideally across retail, fashion, luxury, or adjacent consumer categories—with increasing ownership of strategy, delivery, and outcomes.

Demonstrated ability to build and run integrated brand + performance strategies across Paid Search, Paid Social, Programmatic/CTV, and emerging platforms.

Strong platform fluency across Meta, TikTok, Google, The Trade Desk, CTV, and related ecosystems—able to guide teams and challenge assumptions with confidence.

A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.

Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.

Excellence in performance storytelling: executive-ready synthesis that is crisp, grounded, and decision-oriented (not just reporting).

Tools fluency: advanced Excel, plus data visualization/storytelling tools (e.g., Tableau, thinkcell).

A confident client leader: trusted counsel to senior stakeholders, comfortable leading hard conversations and driving alignment.

Operator mentality and end-to-end ownership: you can set strategy and also ensure the details land in market correctly.

Proven people leadership in fast-paced environments, with a track record of developing talent and scaling standards.

Bachelor’s degree or equivalent experience; emphasis in marketing, business, economics, analytics, or related fields is a plus.