Director, Paid Social

New YorkFTEexecutive

OtherPaid Social

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Overview

Who We Are: Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market.

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OtherPaid Social

Who We Are:

Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.

As the Director, Paid Social , you will lead strategy, innovation, and performance across Meta, TikTok, Snapchat, Pinterest, X, and Reddit particularly those within the retail and e-commerce verticals. You’ll work closely with internal teams and client stakeholders to build high-performing campaigns that deliver both short-term performance goals and long-term business objectives.

This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation, and (2) hands-on orchestration of paid social media execution.

Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.

Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.

Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.

Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.

Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).

Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.

Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.

Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.

Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

10+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.

Demonstrated ability to build and run paid social brand + performance strategies across channels.

Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.

A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.

Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.

Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).

Proven ability to lead teams and influence, confidence, and clarity.

Experience onboarding and training team members.

BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics