Sr Associate, B2B Lifecycle Marketing, SevenRooms (CRM)

DoorDash’s mission is to grow and empower local economies. As we expand beyond delivery, our In-Store team is building new ways for diners to discover and experience restaurants through DoorDash — from reservations to in-person dining experiences — powered by SevenRooms.

The In-Store division is a fast-growing area within DoorDash focused on helping diners go out, not just order in. Through our reservations platform, we connect restaurants with high-intent diners while providing operators with powerful tools to manage their guest relationships, drive repeat visits, and grow revenue.

Within this organization, the Retention Marketing team is dedicated to helping restaurant operators unlock the full value of the SevenRooms platform. We build personalized, scalable lifecycle programs that drive product education, feature adoption, and long-term engagement. We act as both a trusted partner to operators and a strategic collaborator to cross-functional teams — ensuring our customers are equipped with the insights, tools, and support they need to succeed. This is an opportunity to help shape a growing line of business at DoorDash and play a critical role in helping restaurants thrive through in-store dining experiences powered by SevenRooms.

As a Lifecycle Marketing Senior Associate, you will be responsible for communications and programs to grow customer engagement, product adoption, and retention on our SevenRooms platform through email, push notifications, and in-app messaging. You will develop targeted communications that guide customers through key moments in their journey — from onboarding and feature discovery to ongoing optimization and expansion. You will partner closely with cross-functional stakeholders across Product, Sales, Merchant Success, Operations, and Analytics to identify opportunities to increase platform adoption and improve the customer experience.

• Create and execute CRM strategies to increase engagement, usage, and adoption of the SevenRooms platform throughout the restaurant lifecycle.
• Work closely with the Product Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program 
• Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch 
• Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
• Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
• Manage email reporting, monitor trends, and make recommendations based on results
• Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

• 3+ years experience in CRM or email marketing
• Deep familiarity with CRM technology including ESPs/marketing automation platforms
• Analytical mindset with strong attention to detail
• Strong writer and communicator
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics. 
• Extremely organized, dependable, self-motivated & ability to multi-task 
• Bachelor’s degree or equivalent experience