Mobile User Acquisition & SEO Manager

Looking for a marketing role that combines paid media and SEO?  Join our team and use your Media Buying and SEO skills to acquire and retain profitable players through various channels.  You will work closely with the creative, business intelligence and product marketing teams to develop highly effective paid campaigns and lead a comprehensive SEO strategy.  How does that sound to start?

In this role, you will grow your knowledge in User Acquisition (UA) within the mobile app media space and SEO for different search engines!  You will create and manage partnerships with key platforms to develop and drive media strategies, onboard new channels and execute business critical user acquisition campaigns.  You will manage a 6-figure monthly budget with opportunities to work with new games and new partners. In addition, you will help define and execute SEO best practices for games across multiple genres. You will be a part of a collaborative growth marketing department that values and rewards both team and individual success!

• Develop, implement, and manage user acquisition campaigns on iOS, Android and desktop

• Track, report and analyze metrics, applying learnings to scale campaigns and develop new media strategies

• Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs 

• Develop A/B testing programs to maximize acquisition efforts and ROI

• Actively contribute to the evolution of team processes and workflow

• Develop and execute SEO strategies to increase organic traffic and improve conversion rates 

• Track gaming industry trends, search algorithm updates, and competitor strategies to identify growth opportunities

• Create SEO reports and communicate performance insights, recommendations, and KPIs to stakeholders

• Collaborate with developers and web teams to implement SEO best practices during site updates and feature releases

• Continue adding skills to your toolkit, including keeping connected to developments in UA, SEO and marketing

• Bachelor’s degree in Marketing or related technical degree or the equivalent work experience

• 3+ years of digital marketing experience

• 2+ years of work in SEO with a track record of positive, measurable results

• Knowledgeable or experience in digital media buying and/or planning, including:

  • Major mobile ad platforms (Facebook, Adwords, etc.) 

  • Experience or knowledge of CPI, CPA, ROAS, buying

• Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games

• Knowledge of 3rd party mobile attribution  

• Experience managing A/B creative tests, incrementality tests, and spend scaling tests

• Experience conducting analysis on acquisition and retention to deliver against KPI’s

• Ability to learn and understand creative development

• Strong ability to move quickly and adapt within a direct response business model

• Strong and solid understanding of SEO best practices, process and tools including experience with Google Analytics, Ahrefs, etc.

• Strong project management skills

• Demonstrated quantitative and analytical skills, data driven and detail oriented

• Incredible communication skills with the ability to garner buy-in from multiple levels of management

• Solid presentation and problem solving skills

• Proficient with Excel, pivot tables and Power Point

• A motivated self-starter and be willing to learn and contribute to the success of the team, partners and company

• Be curious.  Be innovative.  Be collaborative. 

• Must be able to work in our hybrid environment based out of our Seattle, WA office

• Knowledge and/or experience in the following:

  • Video game or mobile game industry

  • ASO

  • In-app ad monetization

  • Branding

  • CTV media buying

DoubleDown’s starting salary range for this role is $85,000 – $111,000, plus short term incentives with the opportunity to grow up to $137,000 in annual salary.  Any final compensation will be offered in alignment with the position leveling and range, considering the candidate’s specific skills, qualifications & experiences.  

To top it off, you'll love our benefit package.

• We offer medical, dental, vision, maternity/paternity leave, a monthly connected work benefit, group life insurance and AD&D, disability protection (short- and long-term), a 401(k) employer match and both traditional and Roth plans.

• Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 12 paid company holidays per year, prorated based on hire date.

• With everything that’s going on in the world right now, we’ve got your back!

  • Our excellent Employee Assistance Program gives you access to 5 free counseling sessions per situation.

  • And finally, to give you peace of mind, ID & Legal Shield provide around the clock identity theft protection and legal support.

• Do you have fur babies at home? We offer discounted access to pet insurance.

Combine all of this with our amazing work/life balance and you have the dream job!  If you want to learn more visit our site here.

We are a global gaming company that has distributed teams in the US, Asia & Europe.  Our US Office is the hub for all things Marketing and Business Operations!  As a leader in the social casino space, we are excited to explore beyond our social casino roots and focus on creating multiple, all-new casual and mid-core franchises.  We are as we work to deliver exciting game experiences to all sorts of gamers.

We work in a hybrid environment based out of our Seattle, WA office, where teams are expected to collaborate in the office for a minimum of 1 day per week on Tuesdays.  In person collaboration is an important part of making awesome gaming experiences and we look forward to working together both virtually and in person!