Director, Accounts & Strategy

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Director, Accounts & Strategy will serve as the primary contact and ultimate point of accountability responsible for leading digital and web content vision with the Web & Digital Solution's clients (partners) and cross-departmental EAB teams, from strategy through execution, ensuring connectedness across multiple Web Visibility and Strategy and EAB service offerings. 

This role will be focused on best-in-class partnership management, working closely with cross-functional teams; range of work for this role includes managing a variety of digital product offerings including website content strategy, SEO/GEO audits, virtual tour integrations, digital media campaigns, and other web-related projects. The successful candidate will have a solid applicable understanding of how a website functions and attracts traffic, be relentlessly focused on successful outcomes for our partner’s web-related needs, and comfortable in a fast-paced, still-evolving entrepreneurial environment.

This hire may be based in Washington DC or Richmond, VA., and requires regular in-person presence in the office, generally at least two days per week.

• →Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape
• →Gather, understand, synthesize, and communicate critical information about our clients’ products, market, competitors, and customers, pulling insights from a variety of sources (e.g., user testing results, market trends, competitive research, analytics, etc.) to ensure that we are designing and building with a clear view of the big picture and context
• →Ensure Web & Digital Solutions services exceed expectations and that delivery is on strategy and meets partner goals
• →Set the long-term vision and strategy for our partners' digital products and services and write strategic briefing documents that clearly communicate those expectations and goals
• →Play an active role in growing the scope of work for accounts and lead partner onboarding and initial discovery sessions, revisiting goals quarterly/annually to roadmap plans
• →Deliver clear and concise communication with internal teams and ensure everyone is on the same page for the project with clear actions and timelines
• →Manage and mentor assigned account managers and planners as the team grows
• →Represent EAB and the Web Visibility and Strategy team at industry conferences and networking events
• →Stay abreast of consumer trends and behaviors across generations and technologies
• →Partner with and report to the senior director of the team to identify partner opportunities, scope projects, and find solutions to internal and external challenges
• →Share partner status at internal Web Visibility and Strategy traffic meetings and through other team channels
• →Up to 10 - 15% - maximizing activities at national meetings and conferences as well as campus visits where applicable

• 6-8+ years’ experience developing strategies for websites or digital products or services
• 5+ years of account management experience, preferably with an emphasis in digital channels
• Strong understanding of, and ability to stay current with, digital trends and technologies
• Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations
• Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization, including executive leadership
• Proven experience with successful product and service launches
• Experience launching and tracking performance of a web campaign
• A flexible, collaborative, and positive mindset
• Strong interest to work in a fast-paced, start-up environment
• Ability to handle multiple and simultaneous deadlines
• Willingness to travel domestically approximately 10-15% and a valid U.S. drivers license

• Current understanding of website design and development methodologies
• Current understanding of popular technologies and emerging platforms
• Experience with customer journey mapping, content strategy, and analytics
• Experience using Google Analytics, Google Data Studio, and Google Search Console
• Experience working in the education industry
• Commitment to continuous learning and to contributing to a collaborative and welcoming culture grounded in fairness, authenticity, and belonging in support of EAB’s mission, values, and aspirations

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.