CRM Cordinator - Brazil

Turn data into action being the new one CRM force behind player loyalty in Brazil!

What's in it for you?

If you’re excited by fast-paced environments, big challenges, and the chance to shape a growing operation from the ground up, this role was made for you. In this role you will play a key position in shaping the player journey across the Brazilian market. You will execute and optimize multi-channel campaigns, support lifecycle automation strategies, and help deliver personalized experiences that drive engagement, retention, and long-term player value.

Level Up Player Experience: that's the main one! As a CRM Coordinator, you will work closely with Marketing, Product, and Acquisition teams to ensure CRM communications are aligned with key campaigns, promotions, and sporting events. Leveraging data and insights, you will continuously monitor performance and identify opportunities to enhance segmentation, timing, and campaign effectiveness.

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

• →Execute and coordinate CRM campaigns and lifecycle communications across channels such as email, SMS, push notifications, and onsite messaging.
• →Support the execution of segmented and data-driven campaigns to improve player engagement, retention, and lifetime value.
• →Assist in developing and optimizing automated lifecycle journeys, including onboarding, activation, reactivation, and retention flows.
• →Collaborate closely with Marketing, Acquisition, Content, Product, and Sponsorship teams to ensure CRM communications are aligned with promotional calendars, campaigns, and key events.
• →Support the promotion of sports and casino offers, tournaments, and key betting moments relevant to the Brazilian market.
• →Research and source relevant content to communicate with our player base in a way that resonates with local audiences.
• →Monitor, analyse, and report on campaign performance, including open rates, click-through rates, conversions, retention metrics, and ROI.
• →Identify opportunities to improve player segmentation, communication timing, and campaign performance.
• →Contribute to the continuous improvement of CRM strategies aimed at reducing churn and increasing player value.

• →Advanced/Fluent English mandatory, with daily interaction with global teams.
• →Previous experience in the iGaming industry (sports betting and/or online casino).
• →Knowledge in CRM, retention marketing, or lifecycle marketing.
• →Strong attention to detail and ability to deliver high-quality customer communications.
• →Ability to collaborate with cross-functional teams in a fast-paced environment.
• →Experience working with design and creative teams to develop campaign assets.
• →Highly organized with the ability to manage multiple campaigns and deadlines simultaneously.
• →Analytical mindset with the ability to interpret campaign performance data.

• Excellent communication and collaboration skills, with the ability to work cross-functionally with other teams and departments.
• Experience using CRM platforms or marketing automation tools.
• Experience with Optimove (It is a strong one)
• Familiarity with push notification strategies and lifecycle marketing.
• Understanding of Brazilian betting market dynamics and player behavior.