Marketing Lead

Are you obsessed with creator distribution, affiliate economics and the deals that put a brand in front of millions? Do you thrive with a blank page, where there’s no incumbent to copy and no playbook to inherit? If you’re dialled in on internet culture and crypto communities and you want the scope to build a brand from near-zero, this is a real opportunity to join one of Australia’s fastest growing tech companies, working across the world’s most talked about products.

This role owns affiliate and creator distribution end to end for a new betting product on our roadmap.

You’ll own the partner base and the commercial terms behind it: recruitment, revenue-share structures, tooling and performance management, plus the YouTube, X and streaming partnerships that put the product in front of a crypto-native audience. You’ll also own the acquisition funnel and the P&L underneath it, so every dollar is attributable and every call is defensible.

You’ll inherit real advantages: a founder-backed product, a strong engineering bench, and access to one of the most effective creator distribution networks in the world through our existing brands. What you won’t inherit is a playbook. The edge on offer here is scope — building at a scale most marketers never touch, with the resources to actually do it.

We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day. We’re building the future of fearless tech.

We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games. While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens.

We’re always looking for people who are hungry, humble and move fast. People who are ready to Unify, Disrupt and Evolve with us.

With us you’ll grow faster and go further. Your work has impact. And that gives you an edge you can’t get anywhere else.

• Own one of our affiliate and creator programmes end to end – recruitment, commercial terms, revenue-share structures, tooling and performance management of the partner base
• Sign and scale YouTube, X and streaming partnerships with crypto and internet-culture creators, from long-form YouTube integrations through to always-on affiliate relationships
• Negotiate deals that hold up commercially – you’ll model the economics, not just do the deal
• Build the distribution flywheel deliberately, including where we can leverage our existing creator ecosystem, while making sure the product lands as its own brand with its own audience
• Own the full acquisition funnel and the P&L behind it – budget, channel mix, CAC, deposit conversion and payback
• Build and scale acquisition across the channels that actually work for a crypto-native audience
• Set the measurement stack with BI and product analytics so every dollar is attributable and every decision is defensible
• Partner with CRM to build the onboarding, activation and retention journeys that turn a first deposit into an active player, and know which cohorts are worth reactivating and which aren’t
• Set and enforce the standards our affiliates and creators market to – their content is our brand and our regulatory exposure

• Significant demonstrated experience leading affiliates, partnerships or growth for a high-growth consumer product
• Proven track record building and scaling affiliate programmes and creator or influencer partnerships, with YouTube partnerships specifically a strong advantage
• Genuine fluency in the crypto space – you understand the culture, the channels and the community, and you can tell the difference between real signal and noise
• Commercial ownership of a marketing budget with hard accountability for CAC, LTV, payback and revenue
• Strong analytical capability – comfortable in the data, able to interrogate attribution and make a call under uncertainty
• Clear written and verbal communication, with the ability to sell a strategy to an executive audience and a partnership to a creator
• Commercially ruthless – every channel, creator and deal earns its place in the mix, you kill what isn’t working fast and you can show the numbers behind the call
• Straight about risk – you understand that credibility is the growth strategy, you market honestly and you hold every partner to the same line

• Knowledge of iGaming, sports betting or casino environments and their affiliate economics
• Experience marketing high-risk products in a restricted-advertising environment
• Experience taking a product to market internationally across multiple jurisdictions and licensing regimes
• Additional language skills
• Tertiary qualifications in Marketing, Business, Communications or a related field

• Market-synced pay that respects your craft and location.
• Performance-based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

• The ultimate sandbox. Exciting, on-the-job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver, you move.

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.