Egen1mo ago

Senior Director, GTM Strategy & Change Enablement

United StatesFull Timesenior

OtherDirector Gtm Strategy & Change Enablement

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Overview

About Egen: Egen is a fast-growing and entrepreneurial company with a data-first mindset. We bring together the best engineering talent working with the most advanced technology platforms,

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OtherDirector Gtm Strategy & Change Enablement

About Egen:

Egen is a fast-growing and entrepreneurial company with a data-first mindset. We bring together the best engineering talent working with the most advanced technology platforms, including Google Cloud and Salesforce, to help clients drive action and impact through data and insights. We are committed to being a place where the best people choose to work so they can apply their engineering and technology expertise to envision what is next for how data and platforms can change the world for the better. We are dedicated to learning, thrive on solving tough problems, and continually innovate to achieve fast, effective results. If this describes you, we want you on our team.

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About the Job:

Team Building: Recruit, mentor, and lead a high-performing team of Change Management consultants.

Adoption & Process Enablement: Develop the methodologies and frameworks your team will use to drive high user adoption and seamless process enablement for clients deploying our solutions.

Workshop Facilitation & Oversight: Guide your team in designing and facilitating impactful client workshops that directly support and execute the broader GTM strategy and enablement objectives.

Commercialize PreSales Offers: Collaborate with PreSales and Technical leadership to translate complex technical capabilities into clear, marketable, and sellable offerings.

TAM Analysis: Conduct deep market analysis to define the Total Addressable Market (TAM) for new and existing offerings, identifying white-space opportunities and ideal customer profiles (ICPs).

Pricing & Packaging: Advise on the packaging and pricing strategies that align our offerings with current market demand.

Sales Readiness: Design and deliver comprehensive training programs for Client Partners, BDRs, and Sales Leaders. Ensure the field is fluent in our value proposition, use cases, and competitive differentiation.

Playbook Development: Create and maintain the "Sales Motions" for each offering—defining the step-by-step process from prospecting to close.

Feedback Loop: Act as the feedback mechanism between the field (Sales) and the factory (Product/PreSales), adjusting strategy based on real-world win/loss data.

Strategy Workshops: Serve as a lead facilitator for our premium strategy workshops and executive briefing events with prospective and current clients.

Client Enablement: Design and run external enablement events that help our clients understand how to leverage our solutions to drive their own business transformation.

Asset Creation: Partner closely with Marketing to produce high-impact sales assets, including pitch decks, one-pagers, case studies, and battle cards.

Messaging Authority: Own the positioning and messaging framework, ensuring consistency across all channels—from the website to the sales call.

Experience: 8-12+ years of experience in GTM Strategy, Product Marketing, Sales Enablement, or Management Consulting within the [Industry, e.g., SaaS/Tech Services] space.

The "Bridge" Skillset: A proven ability to translate technical concepts (PreSales/Product) into business value (Sales/Revenue).

Facilitation Expert: High comfort level commanding a room of executives; experience running design-thinking workshops or strategy sessions is highly preferred.Analytical & Strategic: Experience performing TAM analysis and using data to guide decision-making.

Content Creator: Strong copywriting and visual storytelling skills; ability to critique and improve marketing assets.

Cross-Functional Leadership: Demonstrated ability to influence teams without direct authority, specifically across Sales, Marketing, and Technical/Delivery teams.

The "Consultative Seller": Experience establishing credibility with C-level executives (CIO, CTO, CDO) during the sales process.

Workshop Leader: Proven ability to run design-thinking or strategy planning sessions using tools like Miro or Mural.