Growth Marketing Channel Manager

EmeryvilleFull Timemid

MarketingGrowth Marketing Manager

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Quick Summary

Overview

Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared,

Technical Tools

MarketingGrowth Marketing Manager

Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.

We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures.

Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems.

We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about.

We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care.

We are headquartered in Emeryville, California and privately-held with world class investors and partners.

About the Role

~4 min read

This Growth Marketing Channel Manager will play a critical role in scaling and optimizing Eko’s B2C, direct-to-consumer, direct-response acquisition channels. This individual contributor will take ownership of the day-to-day management, optimization, and growth of marketing channels, with a relentless focus on ROAS, efficiency, incrementality, and scalable revenue.

The primary channel focus will be on programmatic channels including display, native, audio and CTV as this role’s foundational channels. As the foundational channels mature, this role may expand into additional paid channels—such as paid social (Meta, TikTok, Pinterest), search (Google/Bing), affiliate marketing, or influencer/creator content — based on business needs, bandwidth and demonstrated channel performance.

This role is perfect for someone who is both analytical and creative, thrives in a test-and-learn environment, and is excited to proactively build, optimize, and scale high-impact paid channels in a fast-paced DTC and digital health environment. This is a high-impact, high-visibility role where you will shape Eko’s full-funnel acquisition engine across prospecting and retargeting efforts.

Channel Ownership & Optimization

Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidth

Additional channels may include Meta, TikTok, Pinterest, Affiliate, Google, Bing, Influencer or Creator

Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS

Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindset.

Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale

Drive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas

Measurement, Reporting & Insights

Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.

Build net-new, structured channel and campaign reporting frameworks to derive actionable insights

Create structured test plans and experimentation roadmaps to continuously improve channel performance.

Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership.

Cross-Functional Collaboration

Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys.

Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making.

Manage third-party vendors, affiliate partners, agencies, and media partners as needed to maximize impact across channels.

Strategic Growth & Innovation

Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.

Contribute insights and recommendations that help shape Eko’s full-funnel growth strategy, with a focus on incrementality

5+ years of experience in digital marketing at B2C direct-to-consumer companies

Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend

Proven success driving incremental, ROAS-positive acquisition.

Strong analytical abilities and experience interpreting performance data to drive optimization and scale.

Proficiency with Excel/Sheets (including pivot tables and core formulas like vlookups).

Ability to work with imperfect datasets and build structured reporting frameworks.

Strong understanding of full-funnel marketing and how to balance top- and bottom-funnel investments.

Excellent communication, collaboration, and cross-functional stakeholder management skills.

Track record of proactive problem-solving and strategic thinking.

Experience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality

Bachelor's degree

Familiarity with digital health, medtech, or healthcare audiences

Experience with affiliate marketing, influencer marketing, or creator content marketing

The opportunity to work on products that impact the health of millions of people.