Senior Associate-Marketing

Co - Bogotasenior

OtherAssociate

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Quick Summary

Key Responsibilities

Develop and execute trade marketing strategies, promotional calendars, and point-of-sale campaigns for Colombia across pet health and livestock categories, with a focus on sell-out growth.

Requirements Summary

Bachelor's Degree in Business Administration, Marketing, Industrial Engineering, Economics, or a related field.

Technical Tools

OtherAssociate

Requirements

~1 min read

Bachelor's Degree in Business Administration, Marketing, Industrial Engineering, Economics, or a related field.
A minimum of 5 years of experience in trade marketing and/or marketing within fast-moving consumer goods (FMCG) or over-the-counter (OTC) companies.
Experience designing and implementing marketing and promotional campaigns across distribution channels, including mass retail and OTC environments.
English proficiency at B2 level or above.
Strong data analysis and situational assessment skills, with the ability to turn insights into channel and point-of-sale strategies.

Responsibilities

~1 min read

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Develop and execute trade marketing strategies, promotional calendars, and point-of-sale campaigns for Colombia across pet health and livestock categories, with a focus on sell-out growth.
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Design channel strategies for veterinary clinics, pet stores, supermarkets, e-commerce, and other distribution channels, including visibility, merchandising, and promotional materials at point of sale.
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Partner with sales teams and distributors to expand numeric distribution, strengthen shelf presence, and support negotiations for preferred display space and visibility agreements.
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Measure campaign performance through key performance indicators (KPIs) such as sales growth, inventory rotation, and return on investment (ROI), manage the trade marketing budget, and monitor competitor activity, pricing, and in-store execution.
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Lead in-store activations and periodic field visits to customers and distributors, and train internal and third-party sales teams to ensure effective execution of promotions and displays.

Travel: 40% annually
Location: Bogota, Colombia (Hybrid)

Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benfits:

Sueldo inicial anual $90,000,000.00

Modelo hibrido: 50% casa – 50% oficina

Bono corporativo

Auxilio flexible

Auxilio de alimentación

Plan de fondo de ahorro: si ahorra entre el 4% y 6% del salario la compañía le da el 50% de lo ahorrado.

Medicina Prepagada con Colsanitas: para empleado y su grupo familiar primario (esposo/a e hijos hasta 25 años si están estudiando y siempre y cuando este en la póliza medica antes de cumplir 18 años

Seguro de Vida.

Días libres con derecho a pago: Dia cumpleaños, 24 y 31 de diciembre (si cae en día hábil), los días de semana santa que no son festivos, viernes flexible (salida a las 2:00 pm, coordinado con su supervisor)

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