Sr. Manager, Content & Strategy

New YorkFull Timesenior

MarketingOtherManager, Content Strategy

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Quick Summary

Overview

About the Company e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.

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MarketingOtherManager, Content Strategy

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:

Welcome to the e.l.f. Beauty newsroom. The Senior Manager, Content & Strategy, plays a crucial role in amplifying e.l.f. Beauty’s voice through LinkedIn, Substack and other corporate and editorial platforms to develop and position our brand and executives as thought leaders in the industry and beyond.

This role involves creating engaging, insightful and highly relevant content that is fully aligned with our company’s ethos. This position combines strategic storytelling, brand-building expertise and a keen sense of the spaces we need to be to lead as a purpose-driven, results-led company - all with an editorial eye. The senior manager will provide both qualitative and quantitative analysis to regularly give learnings to use in future-facing strategies.

Content Creation & Management by developing and executing content strategies for the company and senior executives to support our company narrative, key initiatives, and industry insights, including and not limited to byline opportunities, op-eds, LinkedIn, Substack, podcasts, editorial and elfbeauty.com

Write clear, compelling, and on-brand editorial and posts that reflect our company’s values, mission, and voice, ensuring consistency across all communications

Understand principles and value of visual storytelling, and working knowledge of basic asset creation tools such as Canva, Photoshop, Adobe

Lead community engagement on corporate channels, actively engaging, monitoring comments, responding to relevant conversations, and tracking the performance of editorial and posts to optimize content strategy

Collaborate with cross-functional partners across company for storytelling, research, creative, community management and social

Executive Thought Leadership by collaborating with executives to develop and maintain a personal and authentic social media presence that reflects their voice and values

Research and deliver briefs on industry trends, news, and competitive insights to generate content, articles and post ideas that position executives as leaders in the field

Curates a daily morning news brief of relevant company, industry and cultural headlines

Explore and recommend new technologies and experiences for executives including but not limited to LinkedIn Live, podcasts, etc.

Prepare briefs for executives for content opportunities including but not limited to podcasts, speaking engagements

Conduct regular content audits and monitor engagement to adjust content strategy and provide ongoing recommendations to improve reach and impact

Content Strategy & Analytics by tracking and analyzing platform engagement metrics for posts, providing insights and reporting on trends, successes, and areas for improvement

Lead Substack storytelling and strategy and innovate new ways to show up on the platform

Stay current with platform best practices, algorithm changes and new features to ensure content remains fresh, relevant, and optimized

Work closely with marketing, social, PR, and communications teams to align platform content with broader company goals, campaigns, and storytelling efforts

Bachelor’s degree in Marketing, Communications, Journalism, or a related field

7-10+ years of experience in social media, editorial content creation, communications, or similar role

Strong writing and storytelling skills

Strong understanding of tone, audience engagement, and best practices for LinkedIn and Substack

Proven experience managing content that drives engagement and conversation

Excellent research skills to keep up with social media, industry trends, speaking events, and content topics.

Strong interpersonal and communication skills to work effectively with executives and

cross-functional teams

Ability to multitask, prioritize, and manage time effectively in a fast-paced environment

Comfortable working in a fast-turn, 24/7 news cycle

Resourceful solutions-oriented approach, fueled by creativity and passion

Belief that anything is e.l.f.ing possible