Emburse21h ago

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Director, Marketing (B2B)

TorontoFull-Timeexecutive

OtherDirector

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Quick Summary

Overview

Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions,

Technical Tools

salesforcesegmentb2bsaas

Who We Are:

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

We’re looking for a Director of Marketing to lead North America campaigns across new business and
customer growth. This role owns the strategy, execution, and performance of integrated campaigns that
drive pipeline and revenue across SMB, mid-market, and enterprise/strategic segments.

This isn’t a “run some campaigns and report on clicks” role. You’ll define how we go to market, where
we focus, and how we turn attention into actual revenue. You’ll partner across marketing and the
broader business to align strategy, prioritize investments, and deliver measurable impact.

**Please note this is a hybrid role (3 days a week in the office) and we are NOT able to offer sponsorship now or in the future**

Lead the end-to-end strategy for all North America campaigns, encompassing new business and customer marketing to accelerate deal velocity.

Build and execute multi-channel programs across SMB, MM, and Enterprise segments to drive pipeline and improve conversion rates

Define GTM strategies by industry and audience, identifying target markets to penetrate and expand Emburse’s footprint

Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts

Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently

Analyze campaign performance and pipeline data to optimize ROI, audience journeys, and foundational metrics

Partner closely with Sales and Product Marketing to ensure tight alignment on messaging, positioning, and global priorities

Collaborate with Digital, Events, PR, and Social teams to deliver cohesive, high-impact campaigns with consistent messaging

Secure buy-in from key stakeholders and clearly communicate progress, performance, and strategic insights to leadership

Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively

Manage agency and contractor relationships, including scope and budgets, ensuring partners deliver against business goals

Translate performance insights into fast action to address market conditions and emerging growth opportunities

Bachelors Degree preferred OR equivalent work experience

Required: Minimum of 7+ years of Marketing experience

Line Management experience

SaaS background preferred

Deep expertise in demand generation, ABM, and lifecycle marketing

Strong understanding of segment-based GTM strategies (SMB, mid-market, enterprise)

Analytical mindset with a bias for action

Ability to influence and align cross-functional teams

Experience managing agencies and external partners

Clear, confident communicator who can translate strategy into execution

Proficiency in Salesforce and marketing automation platforms

Location & Eligibility

Where is the job

Toronto

Hybrid — some on-site time required

Who can apply

Same as job location

Listing Details

Posted: May 12, 2026
First seen: May 12, 2026
Last seen: May 13, 2026

Posting Health

Days active: 0
Repost count: 0
Trust Level: 70%
Scored at: May 12, 2026

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Emburse

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Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most.

Employees

750

Founded

2020

Domain

Jobs

External application · ~5 min on Emburse's site

Please let Emburse know you found this job on Jobera.