Vice President, Brand Director

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

• Execute the short-term strategic plan for the Insurtech Insights brand portfolio. Support the creation of the long-term strategic plan.  Supports GVP in presenting the Brand Operating Plan (BOP)
• Working with sales leadership, identify and develop new growth opportunities including new events, products, partnerships, and digital initiatives.
• Monitor industry trends, customer needs, and competitive dynamics to evolve brand positioning and generate new sales revenue.

• Supports the overall P&L strategy and performance of the Insurtech Insights portfolio.
• Provide input and suggested targets during the annual financial planning, budgeting, and quarterly forecasting, with support from Emerald and Brand leadership.
• Help establish revenue growth objectives and profitability targets across the brand.
• Evaluate performance metrics and implement strategies to optimize financial outcomes.

• Working with brand and sales leadership, help define overall product and revenue strategy for the brand, including pricing frameworks and sponsorship opportunities.
• Establish revenue priorities and collaborate with sales leadership to drive growth across exhibitions, sponsorship, and other revenue streams.

• Develop strategies to expand the brand’s audience reach and influence within the brands ecosystem.
• Identify opportunities for geographic expansion, new market segments, and year-round engagement.
• Guide the development of new brand extensions, experiences, and offerings.

• Working with the conference development team and operations director, oversee operational planning and execution of the conference program for each event.
• Collaborate with conference operations teams to oversee coordination of speaker logistics, session scheduling, and onsite production requirements, with support of Content Manager.
• Ensure the smooth delivery of educational programming during the event.
• Drive attendee acquisition through conference channels and identify and develop revenue opportunities across conference platforms.

• Provide day-to-day leadership and direction across sales, marketing, operations, conference, and event teams to ensure alignment with brand objectives.
• Build strong internal partnerships to support brand success.
• Foster a culture of collaboration, innovation, and accountability within the team.

• 7+ years of leadership experience in B2B events, media, or brand management.
• Demonstrated success managing P&L and driving revenue growth.
• Strong strategic thinking and commercial acumen.
• Experience leading cross-functional teams in complex environments.
• Strong, communication, and leadership skills.
• Data-driven decision-making capabilities.
• Ability to independently drive the tactical and strategic results required while also collaborating well with the team

• Standard workstation (computer, dual monitors, keyboard, mouse).
• Virtual meetings and collaboration tools.
• Travel required for industry events, customer meetings, and onsite event leadership.