Performance Marketing Lead – Influencer Marketing

Own the Influencer Partnerships channel as a key revenue driver in the EU region, with a strong focus on DACH as the most important market. 

Define and execute a performance-driven growth strategy to scale creator partnerships while maintaining strong ROAS. 

Manage and optimize a significant marketing budget with full ownership of CPM, ROAS, and incremental revenue targets. 

Continuously identify opportunities to scale the channel through new platforms, creator formats, and partnership models.  

Build and manage long-term strategic partnerships with high-performing agencies, agents, creators and talent networks. 

Design and run structured growth experiments to improve conversion, attribution, and campaign performance. 

Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis. 

Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models. 

Identify scalable creator formats, verticals, and content strategies that maximize performance. 

Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions. 

Create clear processes, performance frameworks, and operational excellence within the team. 

Partner closely with the Ecommerce country teams to align acquisition strategies. 

Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant. 

Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy.